Marketing and Market Research

Marketing Tips with Sally Lange, David Cravit and Robin Visser

Marketing Tips with Sally Lange, David Cravit and Robin Visser

By Linda Sherman / December 13, 2024

This is a meaty discussion with actionable tips from excellent speakers. To learn the details please listen to the podcast. We discussed: The need for a consultative approach in selling agetech products and the importance of creating an aging in place marketplace. The importance of combining traditional marketing methods with digital strategies. Segmenting the aging…

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Memory Lane Games Mirai Speaker Sound Fun Morning Light Strategy

Memory Lane Games for Dementia, Mirai Dialogue Enhancing TV Speaker, Morning Light Strategy Project Updates

By Linda Sherman / October 30, 2024

This Project Updates 6-27-24 episode centered around the importance of collaboration in advancing aging innovation, with a focus on accessible and user-friendly technology, inclusive language, and catering to the needs and preferences of the aging population. Speakers also discussed the potential of reminiscence therapy and personalized games to improve the quality of life for individuals…

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Marketing to Baby Boomers, Aging in Place Challenges, News for the Ages 10-29-24

Marketing to Baby Boomers, Aging in Place Challenges, Senior Living Judicial Decision 10-29-24

By Linda Sherman / October 30, 2024

Discussion hosted by Linda Sherman, Ray Gordon and Debbie Howard. Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Elizabeth Magallon Fleury, LifesEncore.com Forbes 10-24-24 Why ‘Aging In Place’ Is Not Always A Good Plan by Carolyn Rosenblatt Presented by Debbie Howard, Aging Matters International Christian Science Monitor…

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Celebrating Women’s Health Month Rethinking Aging Club Podcast

Celebrating Women’s Health Month with Diana Place, Andrea Slominski and Cat Corchado

By Linda Sherman / October 25, 2024

This episode celebrated Women’s Health Month with a discussion centered on healthy aging for women featuring speakers Diana Place, Andrea Slaminsky, and Cat Corchado. Diana shared her experience hosting the Quest Gathering in Rhode Island, the value of the 333 Collective and the importance of embracing aging and fostering intergenerational connections. Andrea discussed her work…

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Marketing Tips for Startup Founders

Marketing Tips for Startup Founders

By Linda Sherman / October 20, 2024

Valuable marketing tips for anyone seeking to sell products and services supporting 50 plus and older adults. Learn about analytic marketing tools, intent data and fractional CMO possibilities. Effective languaging for speaking about older adults. User Experience tips. AI use in marketing discussion. Recorded on April 4, 2024, this episode is part of our Marketing…

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Interview with Susan Golden Author Stage Not Age

Rethinking Aging Club Interview with Susan Golden Author Stage Not Age

By Linda Sherman / October 5, 2024

Susan Golden Sc.D. discussed her book “Stage, Not Age,” emphasizing the $28 trillion global market for older adults by 2050. She highlighted the importance of design with, not for, older adults, citing Best Buy’s VR training for sales staff and Nike’s continuous athlete strategy. Susan also talked about the need for a caregiver connector and…

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Marketing Panel Advice to Product Founder

Volunteer Product Founder Gets Marketing Advice from Our Panel of Experts

By Linda Sherman / September 29, 2024

We had an unusual and useful format for this Marketing episode. We found a volunteer product founder in the longevity marketplace to get advice from our experts. Natasha Williams, CEO and Founder, Phoenix Hipwear. Thank you to Mary Furlong for the suggestion. Recorded on September 28, 2023, this episode is part of the Marketing Series.…

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Marketing Tips with Betsy Rosenfeld Vargas, Benjamin Surmi, Laurie Miller and Claire Brooks

Marketing Tips with Betsy Rosenfeld Vargas, Benjamin Surmi, Laurie Miller and Claire Brooks

By Linda Sherman / September 28, 2024

We discussed leveraging conferences in this Marketing episode. Key points included the importance of personalized follow-ups, staying at conference hotels, and using QR codes for contact information. Claire Brooks emphasized segmenting older adults into distinct groups and co-designing with stakeholders. Lori Miller highlighted the value of authenticity and personal connections in marketing. Betsy Rosenfeld Vargas…

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Project Updates with Mary Furlong, PingCares, Discover Live, Sara Kyle PhD, Krista Frahm, and Keen

Project Updates with Mary Furlong, PingCares, Discover Live, Sara Kyle PhD, Krista Frahm and Keen

By Linda Sherman / September 17, 2024

Our Project Updates topic allows us to bring together speakers with different specialties. We were pleased to have Mary Furlong, longevity economy thought leader, introduce Sean Liu and Jason Wei. Sean Liu from PingCares discussed their wearable technology for older adults, emphasizing emergency calling, GPS tracking, mood monitoring, and vitals tracking. Jason (Jay) Wei from…

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AARP Potential Supreme Court Cases Regarding Aging, Hiring Older Workers News for the Ages 9-10-24

AARP Potential Aging Related Supreme Court Cases, Hiring Older Workers, Bad Publicity for Indeed, Broadcast TV Targeting Older Viewers Advertising 9-10-24

By Linda Sherman / September 11, 2024

Discussion hosted by Linda Sherman, and Ray Gordon. Articles are listed in the order they were presented and discussed. Presented by Benjamin Surmi, Koelsch Communities AARP 2024 Roundup of Potential Cases Supreme Court Might Be Taking Related to Aging Including class action suit technicalities https://www.aarp.org/aarp-foundation/our-work/legal-advocacy/2024-supreme-court-preview/employment-discrimination.html https://www.aarp.org/content/dam/aarp/aarp_foundation/2024/Supreme-Cour-Preview-08.29.2024-FINAL.pdf Presented by Ellen Khalifa, Behavior Change for Health Span…

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