Marketing and Market Research
This Project Updates 6-27-24 episode centered around the importance of collaboration in advancing aging innovation, with a focus on accessible and user-friendly technology, inclusive language, and catering to the needs and preferences of the aging population. Speakers also discussed the potential of reminiscence therapy and personalized games to improve the quality of life for individuals…
Read MoreDiscussion hosted by Linda Sherman, Ray Gordon and Debbie Howard. Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Elizabeth Magallon Fleury, LifesEncore.com Forbes 10-24-24 Why ‘Aging In Place’ Is Not Always A Good Plan by Carolyn Rosenblatt Presented by Debbie Howard, Aging Matters International Christian Science Monitor…
Read MoreValuable marketing tips for anyone seeking to sell products and services supporting 50 plus and older adults. Learn about analytic marketing tools, intent data and fractional CMO possibilities. Effective languaging for speaking about older adults. User Experience tips. AI use in marketing discussion. Recorded on April 4, 2024, this episode is part of our Marketing…
Read MoreSusan Golden Sc.D. discussed her book “Stage, Not Age,” emphasizing the $28 trillion global market for older adults by 2050. She highlighted the importance of design with, not for, older adults, citing Best Buy’s VR training for sales staff and Nike’s continuous athlete strategy. Susan also talked about the need for a caregiver connector and…
Read MoreWe had an unusual and useful format for this Marketing episode. We found a volunteer product founder in the longevity marketplace to get advice from our experts. Natasha Williams, CEO and Founder, Phoenix Hipwear. Thank you to Mary Furlong for the suggestion. Recorded on September 28, 2023, this episode is part of the Marketing Series.…
Read MoreWe discussed leveraging conferences in this Marketing episode. Key points included the importance of personalized follow-ups, staying at conference hotels, and using QR codes for contact information. Claire Brooks emphasized segmenting older adults into distinct groups and co-designing with stakeholders. Lori Miller highlighted the value of authenticity and personal connections in marketing. Betsy Rosenfeld Vargas…
Read MoreOur Project Updates topic allows us to bring together speakers with different specialties. We were pleased to have Mary Furlong, longevity economy thought leader, introduce Sean Liu and Jason Wei. Sean Liu from PingCares discussed their wearable technology for older adults, emphasizing emergency calling, GPS tracking, mood monitoring, and vitals tracking. Jason (Jay) Wei from…
Read MoreDiscussion hosted by Linda Sherman, and Ray Gordon. Articles are listed in the order they were presented and discussed. Presented by Benjamin Surmi, Koelsch Communities AARP 2024 Roundup of Potential Cases Supreme Court Might Be Taking Related to Aging Including class action suit technicalities https://www.aarp.org/aarp-foundation/our-work/legal-advocacy/2024-supreme-court-preview/employment-discrimination.html https://www.aarp.org/content/dam/aarp/aarp_foundation/2024/Supreme-Cour-Preview-08.29.2024-FINAL.pdf Presented by Ellen Khalifa, Behavior Change for Health Span…
Read MoreLinda Sherman
Debbie Howard
Boomer Tech Talk