Marketing and Market Research
I wanted to share the Hawke Media marketing agency with our community because I believe what they are doing is unique and very useful for startups and SMB’s. During this episode, we got insight into Erik Huberman’s perspective on marketing strategy and learned about Hawke Ventures as well. Dr. Mary Beth McCabe is doing what…
Our News for the Ages by Rethinking Aging Club March 3, 2026 podcast episode. Elizabeth Magallon Fleury shared an article by author Ken Stern highlighting the outdated notion of old age at 65, given the increasing life expectancy and physical capabilities of older adults. Benjamin Surmi presented a report on community service projects by Koelsch…
This Feb 5, 2026 Rethinking Aging Club episode focused on brain health and longevity with experts Nikolaos Dimitriadis PhD, Antonio Forenza PhD and Dr. Thomas Santucci. Niko emphasized the importance of neuroscience in business and education, highlighting the limitations of traditional market research methods. Antonio introduced AWEAR, a wearable device that tracks mental wellness continuously,…
Industry Analyst Perspective by Debbie Howard Based on The Carter Group’s 2025 Carter Annual Consumer Sentiment Survey, Japan Fieldwork conducted March 21–24, 2025 Japan’s Aging Reality: What Consumer Sentiment Reveals About Care, Technology, and Readiness Executive Summary As the world’s real-time laboratory for aging, longevity, and caregiving, Japan offers rapidly aging countries globally a front…
Debbie Howard presented two articles: one on the caregiving crisis, highlighting the increasing stress and financial strain on caregivers, with the average caregiving duration at 4.5 years and rising caregiving hours. The second article focuses on questions to ask elders over the holidays to capture their life stories. Benjamin Surmi shared insights on memory care…
The Rethinking Aging Club meeting on September 11 featured discussions on streaming film and sound entertainment and edutainment for aging populations. Lori Schwartz highlighted the rise of niche streaming services targeting older demographics, such as PBS Passport and Brick Box, and the growing importance of entertainment and edutainment on YouTube. Anthony Cirillo introduced Sage Stream,…
This Rethinking Aging Club Podcast episode featured marketing tips for founders. Shel Symonds emphasized the importance of customer testimonials and humor in marketing, sharing her experiences with her first start up as well as Theora Care’s AI-powered situational awareness platform. Jessica Tillery highlighted the effectiveness of traditional media and direct mail for aging audiences, stressing…
Presented by Ellen Khalifa, Habits Coach for Healthspan and Wellspan LA Times 10-9-24 Strength Training as We Age by Deborah Vankin https://www.latimes.com/lifestyle/story/2024-10-09/how-to-strength-train-aging-avoid-injury TRX was mentioned in the discussion. Presented by Benjamin Surmi, Koelsch Communities Senior Housing News 2-26-25 Senior Living Referrals by Andrew Christman https://seniorhousingnews.com/2025/02/26/inside-how-beztak-sonida-senior-living-pivoted-from-third-party-to-in-house-referrals/ Presented by Elizabeth Magallon Fleury CAPS, Life’s Encore Planning 1-17-25…
This is a meaty discussion with actionable tips from excellent speakers. To learn the details please listen to the podcast. We discussed: The need for a consultative approach in selling agetech products and the importance of creating an aging in place marketplace. The importance of combining traditional marketing methods with digital strategies. Segmenting the aging…
This Project Updates 6-27-24 episode centered around the importance of collaboration in advancing aging innovation, with a focus on accessible and user-friendly technology, inclusive language, and catering to the needs and preferences of the aging population. Speakers also discussed the potential of reminiscence therapy and personalized games to improve the quality of life for individuals…
