Advertising to 60 Plus, Senior Living Marketing, Geriatric ER 8-11-26
Linda Sherman began our August 11, 2026 News for the Ages by Rethinking Aging Club podcast episode with a discussion of the Global Wellness Institute’s report on advertising to older adults, highlighting the industry’s failure to effectively target the 60+ demographic. In our discussion we mentioned that perhaps there is ageism in the advertising agencies, even at the top. One key finding of the report is the suggestion for brands to focus on experiences rather than aging issues.
Interesting thought from Ellen Khalifa suggesting that a surge of input from those of us over 55 putting content into the reach of AI LLMs might create a shift that changes our importance for attention.
Benjamin Surmi presented “ghost” trends in senior housing marketing. Always great to get Benjamin’s senior living perspective because his experience is so deep.
Debbie Howard brought us geriatric emergency departments, which reduce hospital admissions and costs by 39% and 38%, respectively, and save Medicare up to $3,000 per visit. The team stressed the importance of better training and representation for older adults in healthcare settings. Benjamin Surmi shared with us his warning to families as they begin their journey of having a loved one in memory care or even senior living that they must accompany or provide an advocate caregiver to accompany their loved one if they need to go to the ER. They should never be in an ER alone.
Presented by Linda Sherman, former CEO/CMO, multinational subsidiaries in Japan; Managing Editor, Boomer Tech Talk
Global Wellness Institute July 2026 Report on Advertising Perspectives on Aging Well campaigns led by Dave McCaughan
https://www.internationalistmagazine.com/the-audience-marketing-forgot-to-put-in-the-brief
The Report
Presented by Benjamin Surmi, Social Gerontologist and Senior Living Expert, VP Arvo.care, Advisor to Koelsch Communities
Senior Housing News Marketing Trends 8-10-26 by Austin Montgomery
https://seniorhousingnews.com/2026/08/10/how-senior-living-ghost-trends-are-shaping-the-future/
Presented by Debbie Howard, Caregiver Advocate, Co-founder, Living Best
NY Times 7-25-26 Geriatric Emergency Departments
https://www.nytimes.com/2026/07/25/well/geriatric-emergency-departments.html
“Since 2017, the American College of Emergency Physicians has accredited 624 such geriatric emergency departments across the United States, including 73 in Veterans Affairs medical centers. “A fairly exponential rate of growth,” said Dr. Kevin Biese, the emergency doctor who directs the Geriatric Emergency Department Collaborative.”
ACEP’s Geriatric Emergency Department Accreditation (GEDA) program
Find every GEDA Accredited Emergency Department
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We record News for the Ages by Rethinking Aging Club podcasts live weekly on Tuesdays. How to join live.
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Discussion hosted with commentary by: Managing Editor Boomer Tech Talk, Rethinking Aging Club podcasts founder, executive producer and co-host Linda Sherman with co-hosts Ray Gordon, architect, urban planner and futurist, Tech Reporter on Boomer Tech Talk; and Debbie Howard, caregiver advocate and co-founder, Tokyo-based AgeTech platform Living Best.
Our Asia Pacific friendly schedule for our News for the Ages by Rethinking Aging Club live podcast episode recordings:
August 11, 2026 6-7pm EDT (August 12: 7am JST/KST; 6am SGT)
UK – 11pm GMT
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Nickie’s Tune written and performed by Richard Sherman
