Marketing and Market Research
Discussion hosted by Linda Sherman, and Ray Gordon. Articles are listed in the order they were presented and discussed. Presented by Benjamin Surmi, Koelsch Communities AARP 2024 Roundup of Potential Cases Supreme Court Might Be Taking Related to Aging Including class action suit technicalities https://www.aarp.org/aarp-foundation/our-work/legal-advocacy/2024-supreme-court-preview/employment-discrimination.html https://www.aarp.org/content/dam/aarp/aarp_foundation/2024/Supreme-Cour-Preview-08.29.2024-FINAL.pdf Presented by Ellen Khalifa, Behavior Change for Health Span…
Our marketing experts offered actionable tips for founders in the AgeTech space. Michael from AARP shared the latest AARP Tech Trends on technology use by adults 50 plus years old. Grace from Intuition Robotics discussed the challenges of marketing ElliQ, a digital companion for older adults, emphasizing the use of in-person events and video brochures.…
You will find excellent podcasting advice in this episode from expert Marc Ronick. Important filmmakers in our field of Rethinking Aging Melissa Davey and Kitty Norton joined us to contribute what they have learned about marketing film projects. We apologize that bits of the recording quality on this episode are not perfect. The content is…
This episode focused on community building and community engagement strategies. Jack Perez discussed her Kuel Life initiative, emphasizing the need for midlife and beyond support using a model that includes membership, content from experts and product offerings from sponsors. Gary Barg highlighted the importance of personal stories in caregiver communities, noting the success of his…
This show focused on marketing strategies for aging populations, emphasizing the importance of empathy, user engagement, and segmentation. Bonni Kaplan Dewoskin highlighted the need for irrational brand loyalty and shared five pitfalls in marketing high-growth startups, including neglecting strategy and aiming for perfection. Subhashree Suku discussed leveraging video testimonials and webinars for B2B marketing in…
This episode focused on digital skills training and inclusivity for older adults. Michael Phillips introduced Suzanne from OATS, highlighting the impact of the COVID pandemic on older adults’ digital connectivity. Suzanne Myklebust explained the ConnectED NYCHA initiative, which distributed 10,000 internet-connected tablets to older adults in New York City Housing Authority apartments, resulting in significant…
Steve Farber from Health Hive discussed a virtual platform for coordinating care, emphasizing its free access for individuals and enterprise integration for revenue. HealthHive is a Public Benefit Corp. Howard Tischler explained EverSafe, a service protecting seniors from financial exploitation. Costin Tuculescu introduced OnScreen, a TV-based video calling solution for older adults. Thank you to…
Michael Phillips discussed the “Fly Like an Eagle” report, highlighting that online training for older adults is twice as effective in combating social isolation than just providing broadband access. Benjamin Surmi introduced Lindsay DeLong who shared her journey from creating YouTube videos to building a community on Instagram to provide occupational therapy tips and tools…
The discussion focused on marketing strategies for aging consumers, emphasizing the importance of avoiding negative terminology like “old” and “elderly,” and using terms like “ageless” and “seasoned.” Michael Phillips highlighted that 56% of consumer spending in America is by those over 50, and stressed the need for inclusive workforces and marketing. Bernie Borges discussed the…
We enjoyed updates on a variety of topics including senior marketing, caregiving film making, consumer PT at home, neurological diagnostics for faster interventions, plus and minus of designing age tech running on platforms like Alexa, and peel away bed sheets. Recorded on August 4, 2022, this episode is part of our Project Updates Series. Speakers…
