Marketing and Market Research

Reinventing Your Personal Brand – Rohit Bhargava Interview

By Linda Sherman / November 2, 2010

My own story of reinvention is a very happy one. I transitioned from an elite corporate career in Japan to a lifestyle of my choice in America. To reinvent myself, I needed to learn new technical skills. Fortunately for me, I have always enjoyed studying. My dream occupation allows me to work from where-ever I…

Online Video Tips to Build Your Business or Personal Reputation – Interview with Steve Garfield

By Linda Sherman / October 28, 2010

Internet video is a powerful tool you can use to tell your story for your business, your personal reputation or your art. Youtube has become a place where people search to find tutorial, information or stories of interest. You probably already own a video camera. If you have recently bought a smart phone or a…

Local Search Tips for Small Business

By Linda Sherman / October 4, 2010

Google Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local. Many of your potential customers and clients will go their favorite search engine, such as…