Marketing Tips for Founders
I wanted to share the Hawke Media marketing agency with our community because I believe what they are doing is unique and very useful for startups and SMB’s. During this episode, we got insight into Erik Huberman’s perspective on marketing strategy and learned about Hawke Ventures as well.
Dr. Mary Beth McCabe is doing what she can to foster world peace through cultural exchange and solo travel. She shared how she is able to reach women of a certain age including six minute weekly podcasts focusing on different countries and cities.
Andrew Dworschak from Yakoa highlighted the challenges of intellectual property protection in the digital age, using AI to monitor and manage brand infringements, while also pointing out opportunities to be had from licensing.
Rethinking Aging Club Podcast founder Linda Sherman and co-host Debbie Howard who both have extensive backgrounds in marketing contributed their perspectives.
Recorded on June 11, 2026, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Erik Huberman, Founder and CEO, Hawke Media; Founding Partner, Hawke Ventures
Mary Beth McCabe DBA, Professor of Marketing, Point Loma Nazarene University, and National University; Owner, Sun Marketing Agency; TravelBest Podcast on Apple; 5 Steps to Solo Travel Mary’s Website
Andrew Dworschak, Co-Founder, Yakoa “Your Digital Rights Protection Layer”
Resources:
On the topic of Market Research, we had on our Rethinking Aging Club Podcast February 5, 2026 Nikolaos Dimitriadis, PhD, who spoke about Neurometrics outperforming traditional market research.
Dr. Mary replaces “Women of a certain age” with “Women in their prime.”
Press, Podcasts and Profiles:
Fox5 Around the World in 90 Days Dr. Mary
Times of San Diego Dr. Mary Beth McCabe 1-9-22
TechCrunch Yakoa Raises $4.8 million 11-15-22
Andrew Dworschak has helped shape technical conversations on emerging digital standards working with the C2PA (Coalition for Content Providence and Authenticity) and CAWG (Creator Assertions Working Group).
Seven Figure Agency podcast, host Josh Nelson 11-25-25 How Hawke Media Scaled to $600M Per Year – Erik Huberman on Ambition, Team and AI
Entrepreneurial Excellence podcast, host Adam Spector 6-20-25 The #1 Marketing Strategy You’ll Ever Need | Erik Huberman, CEO of Hawke Media
RetentionDotCom podcast, host Adam Robinson 4-12-23 Disrupting an Antiquated Industry & Scaling to $150M with Erik Huberman
Grit Rising podcast, host Trent Bryson 8-3-23 Inspiring Marketing and Entrepreneurship Stories ft. Erik Huberman
LA Times Business Studios Erik Huberman Hawke Media 11-12-25
VoyageLA 2-3-25 Erik Huberman
CSQ C-Suite Advisors 1-13-26 Erik Huberman. While not a journalistic source, a useful profile.
Erik Huberman was selected for the Forbes’s 30 under 30 list in 2016.
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Hosted by: Linda Sherman and Debbie Howard. Further info on them is in the sidebar, fifth item with a microphone symbol.
We record Rethinking Aging Club podcasts live on Thursdays. How to join live where you can comment and ask questions through the chat.
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Also available on Amazon Music and Audible.
Music: Solemnity written and performed by Richard Sherman
