Marketing Tips with Sally Lange, David Cravit and Robin Visser
This is a meaty discussion with actionable tips from excellent speakers. To learn the details please listen to the podcast. We discussed:
The need for a consultative approach in selling agetech products and the importance of creating an aging in place marketplace.
The importance of combining traditional marketing methods with digital strategies.
Segmenting the aging market and understanding the diverse needs and behaviors
of different age groups.
Recorded on December 12, 2024, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Sally Lange, Founder & Principal, Slang Consulting
Sally Lange moderating retailer panel CES AgeTech Collaborative Stage, Venetian Expo Tuesday 1-7-25 3pm – 3:30pm
AgeTechCollaborative from AARP Member
Consumer Technology Association Board Member
Robin Visser, Director of Marketing and Digital Strategy for Christian Living Communities and Cappella Living Digital Marketing Solutions
Cappella Living Digital Marketing Solutions Blog
David Cravit, Co-author, SuperAging: Getting Older Without Getting Old and Partner, SuperAging Inc.
Example of great page for promoting your appearances in media on their Super Aging News website media page
Zoomer Interview with David Cravit to explain the Super Aging concept 7-5-22
Debbie Howard’s summary of this show.
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Hosted by: Linda Sherman, Debbie Howard and Steve Ewell. Further info on them is in the sidebar, fifth item with a microphone symbol.
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Music: Solemnity written and performed by Richard Sherman
