Marketing Tips for Founders with Shel Symonds, Jessica Tillery and Andreas Mueller
This Rethinking Aging Club Podcast episode featured marketing tips for founders.
Shel Symonds emphasized the importance of customer testimonials and humor in marketing, sharing her experiences with her first start up as well as Theora Care’s AI-powered situational awareness platform.
Jessica Tillery highlighted the effectiveness of traditional media and direct mail for aging audiences, stressing the need for educational content and strong messaging.
Andreas Mueller advised using paid ads for testing before investing in SEO, recommending platforms like Reddit and programmatic advertising.
The session concluded with a discussion on the value of PR and the importance of clear communication with agencies.
Recorded on July 10, 2025, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Shelley Symonds, Chief Marketing Officer, Clairvoyant Networks and Theora Care
Theora Care No Fear Campaign
Debbie Howard’s popular LinkedIn post about the photo opp in Shel’s car was mentioned.
Jessica Tillery, Open to CMO Opportunities
Marketing Advisor and Investor, SupportNow
Interim to next job consulting
Andreas Mueller, Managing Director, Bloofusion
Andreas Mueller 7-19-25 LinkedIn article about our show.
Resources that Andreas spoke about during the show:
Writing SEO for AEO – Answer the Public – Builds long tail questions for you
The Upside of Stress by Kelly McGonigal – 2015
Debbie Howard’s summary of this show.
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Music: Solemnity written and performed by Richard Sherman
