Marketing and Market Research
This episode celebrated Women’s Health Month with a discussion centered on healthy aging for women featuring speakers Diana Place, Andrea Slaminsky, and Cat Corchado. Diana shared her experience hosting the Quest Gathering in Rhode Island, the value of the 333 Collective and the importance of embracing aging and fostering intergenerational connections. Andrea discussed her work…
Our discussion today included three companies that exhibited at the Ageing Asia 2024 Innovation Forum in Singapore: Living Best agetech accelerator (from Japan), Techno Gym – an at-home or in-fitness-center workout solution for optimal fitness, and Ekso Bionics – which is redefining the fit and function of exoskeletons used for mobility and rehabilitation. Carol Chiang,…
Valuable marketing tips for anyone seeking to sell products and services supporting 50 plus and older adults. Learn about analytic marketing tools, intent data and fractional CMO possibilities. Effective languaging for speaking about older adults. User Experience tips. AI use in marketing discussion. Recorded on April 4, 2024, this episode is part of our Marketing…
In this episode of the Rethinking Aging Club Podcast, we explore how innovators are reshaping engagement, marketing, and fulfillment in the AgeTech space. From live travel experiences and emotional marketing to platform-specific content strategies and early-stage startup advice, our panel of marketing experts shares practical insights for connecting with older adults in meaningful ways. Whether…
Susan Golden Sc.D. discussed her book “Stage, Not Age,” emphasizing the $28 trillion global market for older adults by 2050. She highlighted the importance of design with, not for, older adults, citing Best Buy’s VR training for sales staff and Nike’s continuous athlete strategy. Susan also talked about the need for a caregiver connector and…
Our Part 2 AgeTech in Japan episode recorded live in Japan features leaders discussing prevention-focused design, startup support, market-entry pathways, fall-prevention innovation, and frontline perspectives on aging, caregiving, and technology adoption. Stephen Johnston introduced “primordial prevention” – designing environments (parks, walkable shops, neighborhood networks) so that healthy aging and brain health happen “by default,” not…
Recorded live from Japan, this “Part 1” AgeTech in Japan episode highlights global AgeTech insights – from Japan’s dementia-supportive communities and startup innovation to funeral industry shifts and home design ideas that enhance safety, dignity, and independence. Janice Chia shared Japan’s dementia-supportive community models, especially Fukuoka’s accessible design and public-housing day centers enabling independence with…
We had an unusual and useful format for this Marketing Tips for Founders episode. We found a volunteer product founder in the longevity marketplace to get advice from our experts. Natasha Williams, CEO and Founder, Phoenix Hipwear. Thank you to Mary Furlong for the suggestion. Recorded on September 28, 2023, this episode is part of…
We discussed leveraging conferences in this Marketing episode. Key points included the importance of personalized follow-ups, staying at conference hotels, and using QR codes for contact information. Claire Brooks emphasized segmenting older adults into distinct groups and co-designing with stakeholders. Lori Miller highlighted the value of authenticity and personal connections in marketing. Betsy Rosenfeld Vargas…
Our Project Updates topic allows us to bring together speakers with different specialties. We were pleased to have Mary Furlong, longevity economy thought leader, introduce Sean Liu and Jason Wei. Sean Liu from PingCares discussed their wearable technology for older adults, emphasizing emergency calling, GPS tracking, mood monitoring, and vitals tracking. Jason (Jay) Wei from…
