Marketing and Market Research
This episode focused on community building and community engagement strategies. Jack Perez discussed her Kuel Life initiative, emphasizing the need for midlife and beyond support using a model that includes membership, content from experts and product offerings from sponsors. Gary Barg highlighted the importance of personal stories in caregiver communities, noting the success of his…
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Steve Farber from Health Hive discussed a virtual platform for coordinating care, emphasizing its free access for individuals and enterprise integration for revenue. HealthHive is a Public Benefit Corp. Howard Tischler explained EverSafe, a service protecting seniors from financial exploitation. Costin Tuculescu introduced OnScreen, a TV-based video calling solution for older adults. Thank you to…
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Discussion hosted by Linda Sherman, Ray Gordon, and Debbie Howard Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Debbie Howard, Aging Matters International MedPage Today 3-10-24 “No Diagnosis Left Behind” Aledade Whistleblower Lawsuit by Fred Schulte, KFF Health News https://www.medpagetoday.com/primarycare/generalprimarycare/109083 Presented by Elizabeth Magallon Fleury,…
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Discussion hosted by Linda Sherman, Ray Gordon, and Debbie Howard Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Debbie Howard, Aging Matters International Forbes 1-28-24 AI Marketing by Dr. Elijah Clark https://www.forbes.com/sites/elijahclark/2024/01/28/revolutionizing-marketing-the-convergence-of-data-science-and-ai/ https://elijahclark.com/links/ The study referred to: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/how-we-help-clients/insights-and-analytics Additional references from Linda Sherman https://www.akadrewdavis.com/topics/artificial-influence – AI…
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Discussion hosted by Linda Sherman, Ray Gordon, and Debbie Howard Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Benjamin Surmi, Koelsch Communities Los Angeles Daily News 8-13-23 Communicating I am a Senior by Helen Dennis https://www.dailynews.com/2023/08/13/successful-aging-am-i-a-senior/ Presented by Elizabeth Magallon Fleury, LifesEncore.com WSJ 8-31-23 Politicians, Health and…
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National Social Life, Health, and Aging Project (NSHAP) by NORC at the University of Chicago Linda Sherman, Boomer Tech Talk, interviewer Louise Hawkley, Ph.D, Senior Research Scientist Jen Hanis-Martin, Ph.D, Research Scientist NORC at the University of Chicago NSHAP had an exhibitor booth at the Aging in America conference (AiA18) hosted by American Society on…
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Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because…
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Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on…
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Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…
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Linda Sherman
Debbie Howard
Boomer Tech Talk