Marketing and Market Research
This episode honored Earth Day. Introduced by Ilyse Veron, Carole Douglis spoke about her new book “Climate Restoration” launching for Earth Day. Michael Mann enjoys working with health care related startups and is also passionate about art. He published “Longevity Unleashed – Health Span Opportunity” book in 2025 Ana Semedo shared about SelfHelp which has…
This episode focused on raising awareness for books on aging and caregiving. Linda Sherman and Debbie Howard discussed the importance of social media for book promotion. Debbie shared her publicity strategy for her upcoming book, “The Caregiving Crisis,” which includes LinkedIn, podcasts, and webinars. Keren Etkin highlighted her pre-order campaign on Indiegogo and the success…
In this episode we featured two dementia care products and asked several caregiving professionals and fellow entrepreneurs to offer advice for their start up challenges. Most of the issues centered around marketing. Benjamin Surmi introduced the two companies: Zinnia TV and elovee A consistent marketing challenge for these products is the need to reach both…
Discussion hosted by Linda Sherman, Ray Gordon, and Debbie Howard Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Debbie Howard, Aging Matters International MedPage Today 3-10-24 “No Diagnosis Left Behind” Aledade Whistleblower Lawsuit by Fred Schulte, KFF Health News https://www.medpagetoday.com/primarycare/generalprimarycare/109083 Presented by Elizabeth Magallon Fleury,…
Discussion hosted by Linda Sherman, Ray Gordon, and Debbie Howard Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Debbie Howard, Aging Matters International Forbes 1-28-24 AI Marketing by Dr. Elijah Clark https://www.forbes.com/sites/elijahclark/2024/01/28/revolutionizing-marketing-the-convergence-of-data-science-and-ai/ https://elijahclark.com/links/ The study referred to: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/how-we-help-clients/insights-and-analytics Additional references from Linda Sherman https://www.akadrewdavis.com/topics/artificial-influence – AI…
Discussion hosted by Linda Sherman, Ray Gordon, and Debbie Howard Articles are listed in the order they were presented and discussed, followed by Debbie’s summary of this show. Presented by Benjamin Surmi, Koelsch Communities Los Angeles Daily News 8-13-23 Communicating I am a Senior by Helen Dennis https://www.dailynews.com/2023/08/13/successful-aging-am-i-a-senior/ Presented by Elizabeth Magallon Fleury, LifesEncore.com WSJ 8-31-23 Politicians, Health and…
Streaming entertainment and edutainment for, about and including older adults was our topic for the Age-Friendly Products Alliance room hosted by the Rethinking Aging Club on Thursday, January 20, 2022. Only Murders in the Building, Saltbox TV, Zinnia TV, Seniors Junction and much more was discussed. Film in its various forms is a tool to…
National Social Life, Health, and Aging Project (NSHAP) by NORC at the University of Chicago Linda Sherman, Boomer Tech Talk, interviewer Louise Hawkley, Ph.D, Senior Research Scientist Jen Hanis-Martin, Ph.D, Research Scientist NORC at the University of Chicago NSHAP had an exhibitor booth at the Aging in America conference (AiA18) hosted by American Society on…
Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because…
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on…
