Marketing Tips with Betsy Rosenfeld Vargas, Benjamin Surmi, Laurie Miller and Claire Brooks
We discussed leveraging conferences in this Marketing episode. Key points included the importance of personalized follow-ups, staying at conference hotels, and using QR codes for contact information. Claire Brooks emphasized segmenting older adults into distinct groups and co-designing with stakeholders. Lori Miller highlighted the value of authenticity and personal connections in marketing. Betsy Rosenfeld Vargas shared insights on leveraging conferences for business growth, stressing the need for personalized emails and staying late for networking opportunities. The session concluded with a discussion on the importance of respecting autonomy and dignity in marketing to older adults.
Recorded on September 21, 2023, this episode is part of the Marketing Series. Speakers are listed in their order of appearance.
Betsy Rosenfeld Vargas, VP Marketing, The Loop Village and Executive Coach and Consultant for Women With Betsy
Benjamin Surmi, Director Education and Culture, Koelsch Communities
Laurie Miller, Founder, AgeTechNow.com and Apple Care and Companion
Claire Brooks, President, ModelPeople
Debbie Howard’s summary of this show.
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Hosted by: Linda Sherman, Debbie Howard, Benjamin Surmi and Steve Ewell. Further info on them is in the sidebar, fifth item with a microphone symbol.
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Music: Solemnity written and performed by Richard Sherman
