Japan is a cool place to visit. I have found ways to help you enjoy your trip without worrying about the cost of phone calls, instant messaging (including texts), emails, and internet access while you are in Japan. Without access to a Japanese phone or SIM card, a key concern for travelers has … [Read more...]
Online Reputation Social Marketing Overview with Twitter Tips
Social media platforms are constantly changing. I hope this article will provide you with an introduction, catch-up or refresher on social media marketing. I pulled together some social marketing tips for a presentation to WordPress website developers and designers at WordCamp Los Angeles (WCLAX) … [Read more...]
Attribution for Photographs and Images
Some of my friends on Facebook marvel at my ability to identify photo sources. I want to teach you how so that you can do it too. You are not detracting from your photo post by including an image credit with it. Providing a credit shows that you acknowledge other people's creative efforts. Photo … [Read more...]
Build Your Personal Brand With These Books
Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]
Social Business Savvy Boomers Make the Best Leaders
Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]
How to Write For the 50 Plus Online Marketplace
I presented a content creation session at BlogWorld NYC in May 2011 called How to Write For and Engage the 50 Plus Marketplace Online. If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. When I write for Boomer Tech Talk, my focus is on … [Read more...]
Social Interaction Propels Virtual Interaction
I’ve been on a three-year journey, learning Social Media, taught to me initially by social media marketing consultant Linda Sherman, and then venturing into the vast expanding Internet universe alone. Scary. Exciting. Addictive. Alluring. No, those are words for my wife. I've learned that … [Read more...]
How to Set Up a Google Alert
Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children's names** to discretely check on what they are up to on-line, to the extent their names appear … [Read more...]
Howard Schultz on the Importance of Social Media for Business
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]
Social Media in Times of Crisis – Japan Earthquake Tsunami
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...]
