Social Media
I’ve been on a three-year journey, learning Social Media, taught to me initially by social media marketing consultant Linda Sherman, and then venturing into the vast expanding Internet universe alone. Scary. Exciting. Addictive. Alluring. No, those are words for my wife. I’ve learned that interaction must also be in person, live, social interaction, and not…
Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children’s names** to discretely check on what they are up to on-line, to the extent their names appear on publicly accessible* pages. This free…
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz’s new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public appearances. I was fortunate to attend…
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media if you aren’t…
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on…
