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How to Set Up a Google Alert

April 12, 2011 By Linda Sherman 2 Comments

Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children's names** to discretely check on what they are up to on-line, to the extent their names appear … [Read more...] about How to Set Up a Google Alert

Filed Under: Linda Sherman, Ray and Linda, Social Media Tagged With: search

Howard Schultz on the Importance of Social Media for Business

April 10, 2011 By Linda Sherman 10 Comments

onward book image photo by Ray Gordon

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...] about Howard Schultz on the Importance of Social Media for Business

Filed Under: Featured, Linda Sherman, Reviews, Small Biz, Social Media Tagged With: Linda Sherman, social media for business

Social Media in Times of Crisis – Japan Earthquake Tsunami

March 14, 2011 By Linda Sherman 60 Comments

japan crisis social media graphic by ray gordon

Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...] about Social Media in Times of Crisis – Japan Earthquake Tsunami

Filed Under: Featured, Linda Sherman, Ray and Linda, Social Media Tagged With: Japan, Linda Sherman, PR, Social Good

Robert Scoble on Twitter versus Facebook for Business

February 23, 2011 By Linda Sherman 3 Comments

robert scoble video interview image for boomer tech talk

Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...] about Robert Scoble on Twitter versus Facebook for Business

Filed Under: Linda Sherman, Small Biz, Social Media, Video Tagged With: Facebook, Linda Sherman, Twitter

Blog, Blog, Blog – What is a Blog, Anyway?

February 23, 2011 By Bruce Sallan 76 Comments

I've come to believe there are genuine differences between a blog, column, an article, and an essay.  I've only been writing for a few years and before that it was just business letters and before that it was essays for school.  Now all I hear about is blog, blog, blog.  I've read nothing about … [Read more...] about Blog, Blog, Blog – What is a Blog, Anyway?

Filed Under: Bruce, Social Media Tagged With: blogging

Online Video Tips to Build Your Business or Personal Reputation – Interview with Steve Garfield

October 28, 2010 By Linda Sherman 6 Comments

remabulous caroline donohue speaking at first tuesday lecture series

Internet video is a powerful tool you can use to tell your story for your business, your personal reputation or your art. Youtube has become a place where people search to find tutorial, information or stories of interest. You probably already own a video camera. If you have recently bought a … [Read more...] about Online Video Tips to Build Your Business or Personal Reputation – Interview with Steve Garfield

Filed Under: Linda Sherman, Ray and Linda, Small Biz, Social Media, Video Tagged With: how-to, Linda Sherman, online video

Why You Should Get Started on Facebook

October 4, 2010 By Linda Sherman 2 Comments

why facebook - facebook birthday is a wonderful experience

There are over 500,000,000 Facebook profiles registered worldwide, and the fastest growing segment is people aged 50 years old and over. You, or someone you know, may be resisting joining even though friends and relatives are begging participation. My friend Richard explained to me why he didn't … [Read more...] about Why You Should Get Started on Facebook

Filed Under: Ray and Linda, Social Media Tagged With: Facebook

How I Met My Wife Online

October 3, 2010 By Bruce Sallan 9 Comments

Internet or Online Dating has rapidly gone from being in the shadows, almost like porn on the web, to acceptance and extraordinary success and consumer acceptance. From just a few websites that offered such a service, there is now an industry of competing websites, often with very specific … [Read more...] about How I Met My Wife Online

Filed Under: How To, Social Media Tagged With: Bruce Sallan

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