Social Media
This Rethinking Aging Club Podcast episode featured marketing tips for founders. Shel Symonds emphasized the importance of customer testimonials and humor in marketing, sharing her experiences with her first start up as well as Theora Care’s AI-powered situational awareness platform. Jessica Tillery highlighted the effectiveness of traditional media and direct mail for aging audiences, stressing…
This is a meaty discussion with actionable tips from excellent speakers. To learn the details please listen to the podcast. We discussed: The need for a consultative approach in selling agetech products and the importance of creating an aging in place marketplace. The importance of combining traditional marketing methods with digital strategies. Segmenting the aging…
Our marketing experts offered actionable tips for founders in the AgeTech space. Michael from AARP shared the latest AARP Tech Trends on technology use by adults 50 plus years old. Grace from Intuition Robotics discussed the challenges of marketing ElliQ, a digital companion for older adults, emphasizing the use of in-person events and video brochures.…
Want to join an earnest discussion on healthy longevity? Pitch your AgeTech product? Talk to fellow caregivers? Meet smart, interesting people without leaving home? If you do, then Clubhouse is the perfect place. My list of recommended Clubs and rooms was updated October 2022. Most Boomer Tech Talk readers want to contribute to improving how…
Japan is a cool place to visit. I have found ways to help you enjoy your trip without worrying about the cost of phone calls, instant messaging (including texts), emails, and internet access while you are in Japan. Without access to a Japanese phone or SIM card, a key concern for travelers has been roaming…
Social media platforms are constantly changing. I hope this article will provide you with an introduction, catch-up or refresher on social media marketing. I pulled together some social marketing tips for a presentation to WordPress website developers and designers at WordCamp Los Angeles (WCLAX) on September 27th. Several attendees asked for Twitter tips so that…
Some of my friends on Facebook marvel at my ability to identify photo sources. I want to teach you how so that you can do it too. You are not detracting from your photo post by including an image credit with it. Providing a credit shows that you acknowledge other people’s creative efforts. Photo attribution…
Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE by Guy Kawasaki and Shawn Welch…
Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because…
I presented a content creation session at BlogWorld NYC in May 2011 called How to Write For and Engage the 50 Plus Marketplace Online. If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. When I write for Boomer Tech Talk, my focus is…
