Rethinking Aging Club Podcast
We support the creation of products, education, advocacy and services that better the lives of people aged 50 plus, including older adults and their caregivers.
We feature a different theme and live panel twice monthly with founders and leaders of global AgeTech and wellness products and services. Topics include Longevity, Smart Home, Marketing, Fitness, Caregiver Support, Robotics, Social Isolation and Ending Well.
Our lively discussions, including comments and questions from our audience, are always full of valuable content.
This show focused on marketing strategies for aging populations, emphasizing the importance of empathy, user engagement, and segmentation. Bonni Kaplan Dewoskin highlighted the need for irrational brand loyalty and shared five pitfalls in marketing high-growth startups, including neglecting strategy and aiming for perfection. Subhashree Suku discussed leveraging video testimonials and webinars for B2B marketing in…
This episode focused on digital skills training and inclusivity for older adults. Michael Phillips introduced Suzanne from OATS, highlighting the impact of the COVID pandemic on older adults’ digital connectivity. Suzanne Myklebust explained the ConnectED NYCHA initiative, which distributed 10,000 internet-connected tablets to older adults in New York City Housing Authority apartments, resulting in significant…
In this episode, join us to hear about innovations from the 2023 Consumer Electronics Show (CES), including observations from organizers, industry experts, and leaders from companies with solutions that enhance accessibility, inclusivity, and at-home rehabilitation compliance. This show (recorded on January 12, 2023) is part of the CES Highlights Series and included the following guests in…
Companies play an important role in providing support for employees who provide care for aging loved ones in their off-work hours – an employee segment representing 30% of every company’s workforce. The demand for “caregiver support” is growing across all life stages – from birth to end of life, and companies are rising to the…
Steve Farber from Health Hive discussed a virtual platform for coordinating care, emphasizing its free access for individuals and enterprise integration for revenue. HealthHive is a Public Benefit Corp. Howard Tischler explained EverSafe, a service protecting seniors from financial exploitation. Costin Tuculescu introduced OnScreen, a TV-based video calling solution for older adults. Thank you to…
Elizabeth Magallon Fleury shared her business, Life’s Encore Planning, which helps families navigate caregiving and aging. Delon Canterbury is a geriatric pharmacist. GeriatRx is a Telehealth Concierge Deprescribing consulting service helping patients, providers, and senior facing businesses. Delon highlighted the importance of pharmacogenomics. Joyce Waterhouse PhD talked about the company she founded Inlet Health; and…
Caregiving now touches most of the U.S. workforce. Nearly 73% of employees have some caregiving role, and about 30% support an older adult. The resulting absenteeism, presenteeism, and turnover cost employers an estimated $68 billion annually. Caregivers devote an average of 24 hours per week to care in addition to their jobs – making this…
Benjamin Surmi highlighted the loss of 400,000 nurses since the pandemic, with a need for 1.5 million more by 2028. We always love having Benjamin on the Rethinking Aging Club podcasts. He is a regular on our News for the Ages. Here is our NFTA 3-11-25. Carol Fujiyoshi noted a 27% turnover rate in some…
As part of our recognition of National Family Caregivers Month (NFCM), we delve into a variety of products that support caregivers – while improving life for care receivers. We learned about easy-to-change sheets that save time and improve efficiency, fashion forward adaptive clothing, an innovative design for hearing aids that greatly improves ease of fit,…
Our Project Updates episodes allow us to feature various players in our Rethinking Aging Club community. Steve Ewell described the five winners for the Consumer Technology Association (CTA) Foundation’s Accessibility contest. This is done annually providing free booths in Eureka Park at CES for winners. Mary Furlong discussed the Washington, DC What’s Next Longevity Innovation…
