Rethinking Aging Club Podcast

We support the creation of products, education, advocacy and services that better the lives of people aged 50 plus, including older adults and their caregivers.

We feature a different theme and live panel twice monthly with founders and leaders of global AgeTech and wellness products and services. Topics include Longevity, Smart Home, Marketing, Fitness, Caregiver Support, Robotics, Social Isolation and Ending Well.

Our lively discussions, including comments and questions from our audience, are always full of valuable content.

Marketing Tips for Founders with Michael Phillips, Bernie Borges, Jennifer Abernethy, Nathalie de Vazeille, Benjamin Surmi and Debbie Howard

By Linda Sherman / August 20, 2024

The discussion focused on marketing strategies for aging consumers, emphasizing the importance of avoiding negative terminology like “old” and “elderly,” and using terms like “ageless” and “seasoned.” Michael Phillips highlighted that 56% of consumer spending in America is by those over 50, and stressed the need for inclusive workforces and marketing. Bernie Borges discussed the…

Sleep Health with Roger Anunsen, Dave Gibson, Caroline Laurenson, Bill Uniowski, Daan van der Werf

By Linda Sherman / August 19, 2024

We hosted a great discussion on sleep health with these chapters. Roger Anunsen gave us a sleep health overview pointing out the significant value of Matthew Walker’s 2017 book “Why We Sleep” and his 2019 Ted Talk “Sleep Your Brain’s Superpower” Dave Gibson provided a helpful description of what biological factors change affecting our ability…

Fintech for Older Adults and Their Caregivers

By Debbie Howard / August 18, 2024

Ira Sobel PhD explained the five foundations of her “FinTech for Longevity”: client protection, longevity financing, retirement planning, end-of-life planning, and utilization of rights. She has since pivoted this service to a broader one called Longevity Academy. Reena Naor, who has a masters degree in gerontology, mentioned the unbanked population and the challenges they face…

Alternative Senior Housing Options with Silvernest, Village to Village Network, Michael Skaff, Rebeca Sternbach and Carol Chiang

By Linda Sherman / August 17, 2024

Carol Chiang and Rebeca Sternbach were able to offer their perspectives as both occupational therapists and aging in place housing consultants as commentary on the Silvernest and Village to Village Network offering. Michael Skaff also offered his perspective. The leaders of Silvernest and Village to Village Network introduced their alternative senior living options. This Living…

Self Care, Hearing w Charlotte Yeh, GetSetUp, Journaling

By Linda Sherman / August 16, 2024

Celebrating National Wellness Month, this episode focused on Self Care. We looked at the contribution of hearing and brain health. We explored several solutions and approaches that can help: writing, Joy Journaling, Ayurvedic massage, and a wide variety of online courses that combine “learning” with “community.” Recorded on 8-25-22, this episode is part of our…

Self-Care for Caregivers and Older Adults

By Debbie Howard / August 15, 2024

This Rethinking Aging Club Podcast episode focused on prioritizing self-care and wellness for caregivers, effective exercise programs for older adults, developing products and services that improve older adults’ lives, and integrating wellness in home design. Our speakers emphasized the importance of addressing psychological and social factors in addition to biology, and highlighted the potential of…

PT and OT with Benjamin Surmi, Paul Petitt, Brett Adler, David Richards, Gina Adams, Carol Chiang OT and Anthony Stannard DPT, ONR

By Linda Sherman / August 14, 2024

Special Guest Benjamin Surmi introduced our PT OT topic. Paul Petitt: ‘The value we provide to the individual is to focus our services on prevention and proactively address issues that would otherwise interfere with the older adult.’ David Richards: ‘We have a tool called Performance plus which is like Peloton for an older individual. It’s…

Project Updates with Keren Etkin, Dave McCaughan, Mark Evin, Henry Peck, Susie Singer Carter, Cherian Jacob and Maxwell Cohen

By Linda Sherman / August 13, 2024

We enjoyed updates on a variety of topics including senior marketing, caregiving film making, consumer PT at home, neurological diagnostics for faster interventions, plus and minus of designing age tech running on platforms like Alexa, and peel away bed sheets. Recorded on August 4, 2022, this episode is part of our Project Updates Series. Speakers…

Ending Well with Ivor Williams, Tracy Wheeler, Kimberly Whiter, Andrea Grech, Esther Cardenas Pipoly

By Linda Sherman / August 12, 2024

This episode focused on Ending Well with the Executive Director of End Well, her advisor and other experts in this field. Ivor Williams discussed the rise of “death tech” and the challenges of advanced care planning. Kimberly Whiter introduced a guide for millennial caregivers. Tracy Wheeler highlighted End Well’s mission to change cultural conversations around…

Living Choices Alternative Housing Options with AARP, The Green House Project, Green Care Farms, Kitchen Bath and Wellness Design, Koelsch Communities, Village of Hope

By Linda Sherman / August 12, 2024

Bill Armbruster highlighted the need for middle housing and home sharing. Susan Ryan from the Greenhouse Project described their 371 homes in 32 states (as of July 2022), focusing on dignified, home-like settings. Rebekah Churchyard introduced Canada’s first dementia care farm, Green Care Farms, which offers outdoor activities and sensory engagement. Jamie Gold discussed co-living…