Volunteer Product Founder Gets Marketing Advice from Our Panel of Experts
We had an unusual and useful format for this Marketing episode. We found a volunteer product founder in the longevity marketplace to get advice from our experts. Natasha Williams, CEO and Founder, Phoenix Hipwear. Thank you to Mary Furlong for the suggestion.
Recorded on September 28, 2023, this episode is part of the Marketing Series.
Our panel:
Josef Katz, JosefKatz.com, Prime Life Podcast
Jennifer Abernethy, Socially Delivered Digital Agency; Mod.Life
Claire Brooks, ModelPeople
Linda Sherman, Boomer Tech Talk about Linda
Natasha was looking for a pivot from B:B only to Senior Living Communities to adding B:C sales for Phoenix Hipwear, seeking to reach caregivers directly.
Joseph Katz emphasized ROI over cost and leveraging social media and platforms like LinkedIn. Jennifer Abernethy suggested targeting 45-65-year-olds on Instagram, Pinterest, and Facebook, and using personal branding. Claire Brooks advised understanding decision-makers and leveraging old-school marketing.
Additional recommendations from our experts included improving website credibility, using testimonials, and exploring Medicare Advantage plans for coverage.
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Hosted by: Linda Sherman and Michael Phillips. Further info on them is in the sidebar, fifth item with a microphone symbol.
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Music: Solemnity written and performed by Richard Sherman
