Boomer Tech Talk

Demystifying Technology and Social Media

  • Home
  • About
    • Linda Sherman
    • Ray Gordon
    • Disclosures
  • Conferences
  • How To
  • Reviews
  • Tech
    • Social Media
      • Videos
  • Caring for Aging Parents
  • Small Biz
  • Nostalgia
    • Rants
  • Family
    • Dad and Son Tech Comic
  • Contact
    • Submit Guest Post

Reinventing Your Personal Brand – Rohit Bhargava Interview

November 2, 2010 By Linda Sherman 4 Comments

My own story of reinvention is a very happy one. I transitioned from an elite corporate career in Japan to a lifestyle of my choice in America. To reinvent myself, I needed to learn new technical skills. Fortunately for me, I have always enjoyed studying. My dream occupation allows me to work from where-ever I am. That was my primary goal. I also love what I do, so I am living my passion. The final ingredient to my successful reinvention has been investing in my health through intelligent eating and regular exercise, particularly important since my current occupation is computer centric requiring many sedentary hours. (more on this coming soon).

Boomer Tech Talk was born out of our realization that many in our generation are currently in transition. Whether you are preparing for another corporate job in your field or doing a full reinvention to a new career, you probably need some new skills, just as I did. You should also be aware of your personal brand on-line and how to communicate it.

Rohit Bhargava is the Senior Vice President Digital Strategy & Marketing at Ogilvy PR and author of Personality Not Included. I had the pleasure of participating in Rohit’s book launch and was delighted to capture him for this video interview at BlogWorld Expo in Las Vegas.

Rohit explains that as you transition to your new passion, such as owning a restaurant or running a small business, the reinvention of your personal brand can be bolstered with social writing or video. Note Rohit says “personal brand” because as a business owner, the brand of that business is – you. This is not the time to hide yourself. Your personality can do much to drive the success of your business, so let it show.

To do this, you can publish yourself on-line. This could be through a blog or micro-blog such as Twitter. If you don’t like to write, consider producing simple videos that bring your voice and your personality to your potential customers.

If you google “Linda Sherman Gordon” you’ll find that I’ve been doing a whole lot of showing my personality on and off line.

Linda Sherman and Rohit Bhargava at BlogWorld Expo Opening Party

Linda Sherman and Rohit Bhargava at BlogWorld Expo Opening Party

Rohit Bhargava SVP Ogilvy PR with Doug Ulman, CEO LiveStrong following BWE10 keynote

Rohit Bhargava with Doug Ulman, CEO LiveStrong. Rohit and Doug had just done a keynote at BlogWorld Expo together "Behind the Wristband: How LiveStrong Evolved From a Cause to a Movement." - Photo by Linda Sherman

Tweet15
Share1
Share3
Pin
Share
Email

Filed Under: How To, Linda Sherman, Ray and Linda, Small Biz, Video Tagged With: online personal brand, online reputation, reinvention, transition

About Linda Sherman

Boomer Tech Talk Managing Editor, Linda Sherman is passionate about senior health care and healthy longevity. Start-ups and board service in this field are of interest. Linda has a distinguished background of international subsidiary CEO/CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Connect with Linda on Twitter and Instagram @LindaSherman.

Connect with us on FacebookConnect with us on TwitterConnect with us on LinkedInConnect with us on Instagram

About Boomer Tech Talk

Search Boomer Tech Talk

Recent Posts

  • Rethinking Aging Club on Clubhouse
  • How to Save and Share Clubhouse Clips
  • Raising Awareness: Age-Friendly Entertainment & Edutainment Streaming Film
  • Tutorial Creation, Training and Age Tech Product Adoption
  • Caregiver Resources Rethinking Aging Club Nov 4 Discussion

Twitter: boomertechtalk

Boomer Tech Talk
  • RT @debbiethecarer: This week is #CES2023, one of the most important gatherings for age-tech (among other technologies). You can see what’s… January 05
  • RT @WeAreSingFit: CEO and Founder @futuresrachel will be speaking on the power of story this Saturday at #CES. More details to follow. @CES… January 05
  • Help us see #CES2023 through the eye of the #RethinkingAging Club. We have an open to edit Google Doc to help atten… https://t.co/2pRHNpWCwF January 05
@boomertechtalk

Twitter: lindasherman

Linda Sherman Gordon Rethinking Aging Club founder
  • RT @directmaestro: Join us later today for the latest news on #aging. #LONGEVITY #caregiving January 31
  • Join #RethinkingAging Club News for the Ages! 6-7pm ET Presenting: @directmaestro @CoverRight_ @zakksez… https://t.co/sh6MjPG6hb January 30
@lindasherman

Search Boomer Tech Talk

 Facebook Twitter LinkedIn YouTube

Return to top of page

©2010 - 2022 by Boomer Tech Talk