Small Biz
Let these outstanding authors on entrepreneurship, jobs, and well being for 50 plus adults help you invest your time well during this stay at home phase of the Coronavirus pandemic. With the ASA Aging in America 2020 Conference cancelled due to COVID-19, we thought it more important than ever to bring you the full video…
Read More
Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE by Guy Kawasaki and Shawn Welch…
Read More
Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because…
Read More
Many boomers are rethinking their retirement plans. A June 11th report from the Federal Reserve, reported that average net worth fell 40% between 2007 and 2010. Changing retirement plans is not as bad as it sounds, and this is what a small business owner client of mine found out. Marion Speidel operates a residential construction…
Read More
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz’s new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public appearances. I was fortunate to attend…
Read More
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on…
Read More
Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…
Read MoreMy own story of reinvention is a very happy one. I transitioned from an elite corporate career in Japan to a lifestyle of my choice in America. To reinvent myself, I needed to learn new technical skills. Fortunately for me, I have always enjoyed studying. My dream occupation allows me to work from where-ever I…
Read MoreGoogle Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local. Many of your potential customers and clients will go their favorite search engine, such as…
Read More