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Social Business Savvy Boomers Make the Best Leaders

By Linda Sherman / December 17, 2012

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because…

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pr expert sarah evans with linda sherman for boomer tech talk article

Sarah Evans Explains How to Get Local PR

By Linda Sherman / January 11, 2011

Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…

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Trying To Get Started on Twitter? Just Do It!

By Linda Sherman / November 16, 2010

Christine Lu created a Twitter profile that has served her extremely well. She made herself the go-to person for people interested in China. Christine has always tweeted authentically and established relationships with her followers. She was able to bring most of her followers with her as she gradually focused her tweets on topics related to…

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Reinventing Your Personal Brand – Rohit Bhargava Interview

By Linda Sherman / November 2, 2010

My own story of reinvention is a very happy one. I transitioned from an elite corporate career in Japan to a lifestyle of my choice in America. To reinvent myself, I needed to learn new technical skills. Fortunately for me, I have always enjoyed studying. My dream occupation allows me to work from where-ever I…

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Online Video Tips to Build Your Business or Personal Reputation – Interview with Steve Garfield

By Linda Sherman / October 28, 2010

Internet video is a powerful tool you can use to tell your story for your business, your personal reputation or your art. Youtube has become a place where people search to find tutorial, information or stories of interest. You probably already own a video camera. If you have recently bought a smart phone or a…

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Local Search Tips for Small Business

By Linda Sherman / October 4, 2010

Google Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local. Many of your potential customers and clients will go their favorite search engine, such as…

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