Dementia Product Startup Challenges and Marketing Advice
In this episode we featured two dementia care products and asked several caregiving professionals and fellow entrepreneurs to offer advice for their start up challenges. Most of the issues centered around marketing.
Benjamin Surmi introduced the two companies: Zinnia TV and elovee
A consistent marketing challenge for these products is the need to reach both the adult child of the caregiving recipient and the provider. Especially with elovee, a telephone call is involved and a provider needs to put the telephone in the hand of the recipient.
Advice to the startups was kindly provided by Nathalie de Vazeille, Michael Skaff, Gary Barg, Christina Keys and Jennifer Lagemann
Recorded on December 16, 2021, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Benjamin Surmi, Social Gerontologist; Director of Education and Culture, and Innovation Lab, Koelsch Communities
Paul Campbell, Co-Founder, Moneta Health, formerly known as elovee
The service offered has shifted but team is the same and still in the field of brain health
Allyson Schrier, Co-Founder and President, Zinnia TV
Zinnia TV is an AgeTech Collaborative from AARP portfolio company
Commenters:
Nathalie de Vazeille, VP Marketing And Business Development, StackCare
Michael Skaff, CIO Jewish Senior Living Group; strategic advisor – labradorsystems at time of show
Currently: Chief Information Officer, Sequoia Living; Advisor, Fika Ventures, Tau Ventures
Gary Barg (RIP August 2024), Founder, Today’s Caregiver, Caregiver.com (this site is now led by his brother Steven).
Christina Keys, Director of Community Growth, Caregiving.com at time of show; Chief Executive Officer, Keys for Caregiving
Jennifer Lagemann, Columnist, Long Term Care McKnight; Jenn Lagemann’s Muckrack; NextJenn Copy
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