Marketing Tips for Founders with Danielle Duplin, Irene Koehler, Grace Andruszkiewicz, Michael Phillips and Debbie Howard
Our marketing experts offered actionable tips for founders in the AgeTech space.
Michael from AARP shared the latest AARP Tech Trends on technology use by adults 50 plus years old.
Grace from Intuition Robotics discussed the challenges of marketing ElliQ, a digital companion for older adults, emphasizing the use of in-person events and video brochures.
Danielle Duplin highlighted the importance of founders showing up as thought leaders and using LinkedIn effectively.
Irene Kohler advised on leveraging LinkedIn for personal branding and emphasized the high trust levels of companies with CEOs active on social media.
Debbie Howard stressed the value of market research in product development, advocating for qualitative and quantitative research to understand user needs and preferences.
Recorded on April 6, 2023, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Michael Phillips, Director Strategic Partnerships, AARP
Grace Andruszkiewicz, Director of Marketing, Intuition Robotics – ElliQ at time of episode, currently Marketing Consultant, The Benson Agency. Intuition Robotics is an AgeTech Collaborative from AARP enterprise participant
Danielle Duplin, Communications Coach, FreeWind Productions
Irene Koehler, LinkedIn Expert, Adjunct Professor, Social Media Marketing
Debbie Howard, Market Research Expert, Chairman, CarterJMRN (The Carter Group – Japan Market Resource Network) (and co-host)
Debbie Howard’s summary of this show.
Resources:
Grace was also on our 7-7-22 Project Updates show
The video collateral provider Grace Andruszkiewicz mentioned is Marc Media
Steve Ewell mentioned BBC tie up with CTA Technology’s Golden Age
Irene Koehler Influence Digest Top LinkedIn Experts
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Hosted by: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips. Further info on them is in the sidebar, fifth item with a microphone symbol.
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Music: Solemnity written and performed by Richard Sherman
