Marketing Tips for Founders with Bonni Kaplan DeWoskin, Subhashree Sukhu, Lynn Creasy and Debbie Howard
This show focused on marketing strategies for aging populations, emphasizing the importance of empathy, user engagement, and segmentation.
Bonni Kaplan Dewoskin highlighted the need for irrational brand loyalty and shared five pitfalls in marketing high-growth startups, including neglecting strategy and aiming for perfection.
Subhashree Suku discussed leveraging video testimonials and webinars for B2B marketing in senior living.
Lynn Creasy stressed the importance of authentic, diverse social feeds and the value of LinkedIn for B2B marketing.
Benjamin Surmi underscored the power of local newspapers and innovative partnerships.
Debbie Howard emphasized integrating market research early in product development to better understand user needs.
Recorded on January 26, 2023, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Bonni Kaplan DeWoskin, VP and CMO, Homethrive
Bonni’s current endeavors:
Founder/Fractional Chief Marketing Officer, CMOScout; Founding Member, The Healthtech Marketing Network; MedTech Application Evaluator, MedTech Innovator; Chief Marketing Officer, Reside Admissions
Subhashree Sukhu, Marketing Director, CarePredict
Lynn Creasy, Founder, Human to Human (H2) Marketing
Benjamin Surmi, Director of Education and Culture, and Innovation Lab, Koelsch Communities
Debbie Howard, Chairman, CarterJMRN KK (Japan Market Resource Network)
Debbie Howard’s summary of this show.
RESOURCES:
Bonni recommended these marketing tools:
AYTM
Iterable for HIPAA-compliant email marketing.
6Sense and Terminus are for insight into your B2B targets
fanvideo.co no longer exists but there are products like it
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Music: Solemnity written and performed by Richard Sherman
