Google Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local.
Many of your potential customers and clients will go their favorite search engine, such as Google, Bing or Yahoo and enter search terms for what they want in their local area. Here is a typical search for sushi in Kauai. I just put “sushi” and then “kauai” into the Google search bar.
This interview by Linda Sherman with Ian Lurie, President of Portent Interactive includes the following tips:
– Local search is your best entree to search and the internet because it is not driven by who has the most money or content.
– Take ownership of your business listing on Google Places, Bing Local and Yahoo Local.
– Make sure you have your company’s full address is on every page of your website – as text, not as a graphic
Do you have a local search story?