Google Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local.
Many of your potential customers and clients will go their favorite search engine, such as Google, Bing or Yahoo and enter search terms for what they want in their local area. Here is a typical search for sushi in Kauai. I just put “sushi” and then “kauai” into the Google search bar.
This interview by Linda Sherman with Ian Lurie, President of Portent Interactive includes the following tips:
– Local search is your best entree to search and the internet because it is not driven by who has the most money or content.
– Take ownership of your business listing on Google Places, Bing Local and Yahoo Local.
– Make sure you have your company’s full address is on every page of your website – as text, not as a graphic
Boomer Tech Talk Managing Editor, and Founder, executive producer and co-host of News for the Ages by Rethinking Aging Club and Rethinking Aging Club podcasts, Linda Sherman is passionate about healthy longevity and senior health care. For-profit board service in this field is of interest. Linda has a distinguished background of international subsidiary CEO and CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. She has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Linda Sherman helps people 40+ understand the best ideas, products, research, and conversations in aging, longevity, caregiving, and AgeTech before they are in crisis, so they can make smarter choices for themselves, their parents, and their future. Connect with Linda on LinkedIn, Instagram, Threads, YouTube and X @LindaSherman.
