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Linda Sherman Social Marketing Author and Speaker

Boomer Tech Talk Managing Editor, Linda Sherman is passionate about senior health care and healthy longevity. Start-ups and board service in this field are of interest. Linda has a distinguished background of international subsidiary CEO/CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Connect with Linda on Twitter and Instagram @LindaSherman.

CTA Foundation: Accessible Tech for Older Adults & Disabilities, and CES Insights

May 13, 2018 By Linda Sherman Leave a Comment

Making of Steve Ewell CTA Foundation interview video photo thanks to Ty Johnson, ASA's Communication Manager who was hosting the press room at the Aging in America Conference

Stephen Ewell, Executive Director, Consumer Technology Association (CTA) Foundation Interviewed by Linda Sherman, Managing Editor, Boomer Tech Talk Filmed at the American Society on Aging (ASA) annual Aging in America conference (AiA18) in San Francisco March 26, 2018 Steve Ewell spoke at the … [Read more...] about CTA Foundation: Accessible Tech for Older Adults & Disabilities, and CES Insights

Filed Under: Caring for Aging Parents, Conferences, Technology Tagged With: CES

Bill Hall on Japan the Aging Society and Test Market for the Future

May 12, 2018 By Linda Sherman Leave a Comment

Bill Hall speaking at TEDxTokyo.

Please enjoy Bill Hall, President, IPSOS Healthcare Japan and Chairman, IPSOS Business Consulting Japan being interviewed by Kyle Springer of Perth USAsia Centre Perspectives podcast on: Japan the Aging Society and Test Market for the Future. The interview discusses aging demographics, progress with … [Read more...] about Bill Hall on Japan the Aging Society and Test Market for the Future

Filed Under: Caring for Aging Parents, Technology Tagged With: Japan

NORC NSHAP Research Funded by National Institute on Aging

April 24, 2018 By Linda Sherman Leave a Comment

NORC NSHAP Research National Social Life, Health, and Aging Project

National Social Life, Health, and Aging Project (NSHAP) by NORC at the University of Chicago Linda Sherman, Boomer Tech Talk, interviewer Louise Hawkley, Ph.D, Senior Research Scientist Jen Hanis-Martin, Ph.D, Research Scientist NORC at the University of Chicago NSHAP had an exhibitor … [Read more...] about NORC NSHAP Research Funded by National Institute on Aging

Filed Under: Caring for Aging Parents, Conferences Tagged With: Aging, AiA18

Prevention of Distressing and Harmful Resident-to-Resident Interactions in Dementia in Long-Term Care Homes

April 22, 2018 By Linda Sherman Leave a Comment

Eilon Caspi with Resident to Resident Incidents in Long Term Care Poster at Aging in America 2018 conference

As we saw in the Aging in America 2018 session on How to Reduce Senior Bullying, the topic of distressing and harmful interactions between older adults is of keen interest to professionals in the field of aging. Dr. Eilon Caspi presented a very relevant poster during the Aging in America … [Read more...] about Prevention of Distressing and Harmful Resident-to-Resident Interactions in Dementia in Long-Term Care Homes

Filed Under: Caring for Aging Parents, Conferences

How to Reduce Bullying Between Older Adults AiA18 Conference

April 21, 2018 By Linda Sherman Leave a Comment

bully free zone signage 30th street senior center

Bullying Elimination Training Program for Staff and Older Adults Aging in America 2018 conference hosted by American Society on Aging. Session 2pm March 29, Golden Gate 6, Hilton Union Square, SF Patrick Arbore, EdD Director and Founder, CESP and Grief Related Services, Institute on … [Read more...] about How to Reduce Bullying Between Older Adults AiA18 Conference

Filed Under: Caring for Aging Parents, Conferences Tagged With: AiA18, Assisted Living, bullying

Website Design for Older Adults

April 14, 2018 By Linda Sherman 1 Comment

Apple News on an iPad. Photo by Linda Sherman

It is shocking how many websites aimed at a 50+ audience are inappropriately designed. This article is a work in progress as we continue to seek examples of websites that are well designed for older adults while sharing guidelines that have been put forth for aging friendly sites. Building … [Read more...] about Website Design for Older Adults

Filed Under: Conferences, Featured, Technology Tagged With: accessibility, websites

Last Minute Tech Holiday Gifts

December 22, 2017 By Linda Sherman Leave a Comment

Last Minute Christmas Holiday Tech Gifts

It's the last minute but you are not too late. Here are our suggestions for last minute Tech Christmas / Holiday Gifts from $20 for a fast charging laptop car charger, to $180 for an Apple Music Subscription for six family members for a year, to $250 for Amazon Choice's Audio Technica USB Turntable. … [Read more...] about Last Minute Tech Holiday Gifts

Filed Under: Ray Gordon, Reviews Tagged With: gifts

How to Minimize Communication Costs While Traveling in Japan

December 16, 2017 By Linda Sherman 6 Comments

Linda Sherman spiritual moment at neighborhood Japanese temple

Japan is a cool place to visit. I have found ways to help you enjoy your trip without worrying about the cost of phone calls, instant messaging (including texts), emails, and internet access while you are in Japan. Without access to a Japanese phone or SIM card, a key concern for travelers has … [Read more...] about How to Minimize Communication Costs While Traveling in Japan

Filed Under: Featured, How To, Linda Sherman, Social Media, Technology Tagged With: AirBnB, ATT, international day pass, international telephone calls

Streaming and Digital Services Gifts for Mom

May 13, 2017 By Linda Sherman Leave a Comment

Sensitive Skin Kim kim cattrall

Looking for a gift for your mother? We recommend you add to whatever streaming services she may have access to for her viewing pleasure. You might also consider a subscription to a news publication to support the survival of proper investigative journalism. A Gift of Amazon Prime Includes … [Read more...] about Streaming and Digital Services Gifts for Mom

Filed Under: Featured, Technology Tagged With: gifts

How to Set Up an iPad for Elderly Use

December 28, 2016 By Linda Sherman 2 Comments

Elderly User iPad Otterbox Agility Shell case and tablet stand

A tablet can enhance the quality of life for many elderly people, especially those who are limited in their mobility or are residing in a group-home or other assisted living environment. I purchased and set up an iPad for my 90 year old father who loves to use the tablet and apps to watch videos, … [Read more...] about How to Set Up an iPad for Elderly Use

Filed Under: Caring for Aging Parents, Featured, How To Tagged With: accessories, Apple, gifts, Linda Sherman, tablet

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