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Linda Sherman Social Marketing Author and Speaker

Boomer Tech Talk Managing Editor, Linda Sherman is passionate about senior health care and healthy longevity. Start-ups and board service in this field are of interest. Linda has a distinguished background of international subsidiary CEO/CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Connect with Linda on Twitter and Instagram @LindaSherman.

Tech Gifts for Seniors and Boomers

December 22, 2015 By Linda Sherman Leave a Comment

Octa TabletTail Monkey Tail with Vacuum Dock, featuring 98 (!) year old grandfather of Pro Trotsky, Octa Founder and CEO.

Tech gifts for seniors and boomers that enhance the life of the recipient and probably you as well. All of these items have excellent price performance, you can decide how much to spend. No matter what you choose, these gifts will show your loved ones that you care about them and should both enhance … [Read more...] about Tech Gifts for Seniors and Boomers

Filed Under: Caring for Aging Parents, Featured, Reviews Tagged With: accessories, Apple, gifts, iPhone, tablet

Online Reputation Social Marketing Overview with Twitter Tips

October 6, 2015 By Linda Sherman 5 Comments

feature image for WCLAX social media pres

Social media platforms are constantly changing. I hope this article will provide you with an introduction, catch-up or refresher on social media marketing. I pulled together some social marketing tips for a presentation to WordPress website developers and designers at WordCamp Los Angeles (WCLAX) … [Read more...] about Online Reputation Social Marketing Overview with Twitter Tips

Filed Under: Featured, How To, Social Media Tagged With: Linda Sherman, online personal brand, online reputation, Twitter, WordPress

How and Why to Use iWatermark+ for Your Photos and Art

December 14, 2014 By Linda Sherman 6 Comments

Autumns Eve multimedia art by Clara Berta @BertaArt

Every day photos with unknown sources are shared on social media and blogs. Most of the people posting these photos without credit do not do so with malicious intent. They have found a nice image that they want to share with their friends or readers. The image makes their point. I have written at … [Read more...] about How and Why to Use iWatermark+ for Your Photos and Art

Filed Under: Featured, Linda Sherman, Ray and Linda, Reviews

Waterproof iPhone Case Lifeproof Review and Tips

July 16, 2014 By Linda Sherman 9 Comments

Ashley Guarrasi in pool with LifeProof case photo by Ray Gordon

Protecting your phone from water during outdoor activities is challenging, especially during the summer months when many of us are active around pools, the beach and more. In my home state of Hawaii, many people choose to live here because they love the water. It's a water centric kind of place … [Read more...] about Waterproof iPhone Case Lifeproof Review and Tips

Filed Under: Featured, Linda Sherman, Ray and Linda, Reviews Tagged With: Apple, LifeProof

Boom Swimmer WaterProof Bluetooth Speaker Review

April 13, 2014 By Linda Sherman 1 Comment

Boom Swimmer on pool float by Linda Sherman

The Boom Movement Swimmer waterproof bluetooth speaker is designed to go anywhere with you. Lightweight, simple but very clever, the "tail" of the Swimmer wraps around a large variety of objects, as stationary as your shower head and as mobile as the handlebars on your bike. We … [Read more...] about Boom Swimmer WaterProof Bluetooth Speaker Review

Filed Under: Featured, Ray and Linda, Reviews Tagged With: speaker

Attribution for Photographs and Images

March 30, 2014 By Linda Sherman 19 Comments

Outrigger Canoe one man OC-1 Black Scorpius photo by Ray Gordon of CourageGroup.com

Some of my friends on Facebook marvel at my ability to identify photo sources. I want to teach you how so that you can do it too. You are not detracting from your photo post by including an image credit with it. Providing a credit shows that you acknowledge other people's creative efforts. Photo … [Read more...] about Attribution for Photographs and Images

Filed Under: Featured, How To, Social Media Tagged With: Facebook, Photography

Christmas Tech Gifts

December 22, 2013 By Linda Sherman 2 Comments

lifeproof selfie in pool

Looking for the last minute perfect Christmas Gift? Here are our BoomerTechTalk recommendations for this year. LifeProof Cases and Holders for iPhone and iPad If your loved one spends any time near water, they will love these products. In Hawaii, they are indispensable. But anywhere people, … [Read more...] about Christmas Tech Gifts

Filed Under: Linda Sherman, Reviews Tagged With: iLuv, LifeProof

Build Your Personal Brand With These Books

December 24, 2012 By Linda Sherman Leave a Comment

Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...] about Build Your Personal Brand With These Books

Filed Under: Featured, Linda Sherman, Reviews, Small Biz, Social Media Tagged With: audio books, books, Kindle, Linda Sherman, online personal brand, online reputation, self-improvement

Social Business Savvy Boomers Make the Best Leaders

December 17, 2012 By Linda Sherman Leave a Comment

Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...] about Social Business Savvy Boomers Make the Best Leaders

Filed Under: Featured, Linda Sherman, Ray and Linda, Reviews, Small Biz, Social Media, Video Tagged With: books, career, Linda Sherman

Retirement Planning Reality for Boomers

October 10, 2012 By Linda Sherman Leave a Comment

Retirees Couple Money Slipping Away by Ray Gordon

Back in late 1980, most American businesses decided to make a fundamental change in who was responsible for taking care of your individual retirement. The switch was from a defined benefit form of retirement for workers and their executives, to a defined contribution system. This switch caused … [Read more...] about Retirement Planning Reality for Boomers

Filed Under: Featured, Ray and Linda, Retirement

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