Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]
Retirement Planning Reality for Boomers
Back in late 1980, most American businesses decided to make a fundamental change in who was responsible for taking care of your individual retirement. The switch was from a defined benefit form of retirement for workers and their executives, to a defined contribution system. This switch caused … [Read more...]
Tech Gifts for Grandparents Day
Grandparents day was launched in the USA in 1978 when Jimmy Carter pronounced it a national holiday. Apple does not yet recognize it in their iCal so perhaps it is mainly a gifting holiday. But if you would like to recognize your grandparents who have been so kind to you or your kids, here is a nice … [Read more...]
How to Write For the 50 Plus Online Marketplace
I presented a content creation session at BlogWorld NYC in May 2011 called How to Write For and Engage the 50 Plus Marketplace Online. If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. When I write for Boomer Tech Talk, my focus is on … [Read more...]
What You Can Learn About Internet Safety from Weiner
You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner's mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It … [Read more...]
How to Set Up a Google Alert
Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children's names** to discretely check on what they are up to on-line, to the extent their names appear … [Read more...]
Howard Schultz on the Importance of Social Media for Business
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]
Social Media in Times of Crisis – Japan Earthquake Tsunami
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...]
Robert Scoble on Twitter versus Facebook for Business
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...]
Creative Tech Gifts for Valentines Day
Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don't give gifts on Valentines Day at all? Ladies, if we want gifts, let's at least be reciprocal. We came up with a few Valentines Day tech gifts for … [Read more...]
