Sarah Evans Explains How to Get Local PR

By Linda Sherman | January 11, 2011 |

Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business.

Sarah Evans is a recognized expert on how to generate publicity and we were fortunate to get her advice on the topic of local PR. I had the opportunity to interview Sarah at Blog World Expo 2010, an annual conference that we recommended to bloggers back in the day.

Sarah’s public relations company Zen Media is adept at both traditional and new media PR.

Sarah Evans:
LinkedIN
Zen Media website
Ask Sarah AI bot

Be sure to follow Sarah Evans on LinkedIn. Her weekly PR@tical PR + AI tips newsletter is awesome!

Back in 2010 she had recently been included in Vanity Fair’s America’s Tweethearts, Forbes’ 14 Power Women to Follow on Twitter and Entreprenuer’s Top 10 Hot Startups of 2010.



Transcript of Sarah Evans Tips:
“One of the most simple things you can do is watch your national news in the morning and see if there any national angles that relate to your business where you can serve as a local source.

That is important because you can contact your local daily print, radio, TV outlets and say ‘I can offer a local perspective on this topic or issue.’

Really get to know your local media and in addition to that now your local bloggers – people who are talking about business, industry or if you serve a certain niche – food, entertainment, tech whatever your business in, find the people who are writing about that.

These days that would include bloggers.

Invest time in getting to know people who can help you reach your consumer – just like I learned in my background for traditional media, the same applies to your social networks and bloggers.”

Have you had a local publicity success? Please tell us about it.

pr expert sarah evans with linda sherman for boomer tech talk article

Linda Sherman with Sarah Evans at Blog World Expo 2010 – Mandalay Bay, Las Vegas

Posted in How To, Marketing and Market Research, Small Biz, Video and tagged ,

About Linda Sherman

Boomer Tech Talk Managing Editor, and Founder, executive producer and co-host of News for the Ages by Rethinking Aging Club and Rethinking Aging Club podcasts, Linda Sherman is passionate about healthy longevity and senior health care. For-profit board service in this field is of interest. Linda has a distinguished background of international subsidiary CEO and CMO experience. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. After setting up Coors Japan, Linda devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. She has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. Linda Sherman helps people 40+ understand the best ideas, products, research, and conversations in aging, longevity, caregiving, and AgeTech before they are in crisis, so they can make smarter choices for themselves, their parents, and their future. Connect with Linda on LinkedIn, Instagram, Threads, YouTube and X @LindaSherman.