Social Media in Times of Crisis – Japan Earthquake Tsunami

By Linda Sherman | March 14, 2011 |
japan crisis social media graphic by ray gordon

Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media if you aren’t…

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Sarah Evans Explains How to Get Local PR

By Linda Sherman | January 11, 2011 |
pr expert sarah evans with linda sherman for boomer tech talk article

Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…

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