A tablet can enhance the quality of life for many elderly people, especially those who are limited in their mobility or are residing in a group-home or other assisted living environment. I purchased and set up an iPad for my 90 year old father who loves to use the tablet and apps to watch videos, … [Read more...]
Online Reputation Social Marketing Overview with Twitter Tips
Social media platforms are constantly changing. I hope this article will provide you with an introduction, catch-up or refresher on social media marketing. I pulled together some social marketing tips for a presentation to WordPress website developers and designers at WordCamp Los Angeles (WCLAX) … [Read more...]
Build Your Personal Brand With These Books
Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]
Social Business Savvy Boomers Make the Best Leaders
Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]
How to Write For the 50 Plus Online Marketplace
I presented a content creation session at BlogWorld NYC in May 2011 called How to Write For and Engage the 50 Plus Marketplace Online. If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. When I write for Boomer Tech Talk, my focus is on … [Read more...]
What You Can Learn About Internet Safety from Weiner
You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner's mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It … [Read more...]
Howard Schultz on the Importance of Social Media for Business
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]
Social Media in Times of Crisis – Japan Earthquake Tsunami
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...]
Robert Scoble on Twitter versus Facebook for Business
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...]
Creative Tech Gifts for Valentines Day
Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don't give gifts on Valentines Day at all? Ladies, if we want gifts, let's at least be reciprocal. We came up with a few Valentines Day tech gifts for … [Read more...]
