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How to Set Up an iPad for Elderly Use

December 28, 2016 By Linda Sherman 2 Comments

Elderly User iPad Otterbox Agility Shell case and tablet stand

A tablet can enhance the quality of life for many elderly people, especially those who are limited in their mobility or are residing in a group-home or other assisted living environment. I purchased and set up an iPad for my 90 year old father who loves to use the tablet and apps to watch videos, … [Read more...] about How to Set Up an iPad for Elderly Use

Filed Under: Caring for Aging Parents, Featured, How To Tagged With: accessories, Apple, gifts, Linda Sherman, tablet

Online Reputation Social Marketing Overview with Twitter Tips

October 6, 2015 By Linda Sherman 5 Comments

feature image for WCLAX social media pres

Social media platforms are constantly changing. I hope this article will provide you with an introduction, catch-up or refresher on social media marketing. I pulled together some social marketing tips for a presentation to WordPress website developers and designers at WordCamp Los Angeles (WCLAX) … [Read more...] about Online Reputation Social Marketing Overview with Twitter Tips

Filed Under: Featured, How To, Social Media Tagged With: Linda Sherman, online personal brand, online reputation, Twitter, WordPress

Build Your Personal Brand With These Books

December 24, 2012 By Linda Sherman Leave a Comment

Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...] about Build Your Personal Brand With These Books

Filed Under: Featured, Linda Sherman, Reviews, Small Biz, Social Media Tagged With: audio books, books, Kindle, Linda Sherman, online personal brand, online reputation, self-improvement

Social Business Savvy Boomers Make the Best Leaders

December 17, 2012 By Linda Sherman Leave a Comment

Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...] about Social Business Savvy Boomers Make the Best Leaders

Filed Under: Featured, Linda Sherman, Ray and Linda, Reviews, Small Biz, Social Media, Video Tagged With: books, career, Linda Sherman

How to Write For the 50 Plus Online Marketplace

October 15, 2011 By Linda Sherman 6 Comments

Linda Sherman Speaking at BlogWorld NYC 2011

I presented a content creation session at BlogWorld NYC in May 2011 called How to Write For and Engage the 50 Plus Marketplace Online. If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. When I write for Boomer Tech Talk, my focus is on … [Read more...] about How to Write For the 50 Plus Online Marketplace

Filed Under: Conferences, Social Media Tagged With: blogging, how-to, Linda Sherman

What You Can Learn About Internet Safety from Weiner

June 13, 2011 By Linda Sherman 6 Comments

Weiner Sexting Illustration for Boomer Tech Talk

You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner's mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It … [Read more...] about What You Can Learn About Internet Safety from Weiner

Filed Under: Linda Sherman Tagged With: Internet Safety, Linda Sherman

Howard Schultz on the Importance of Social Media for Business

April 10, 2011 By Linda Sherman 10 Comments

onward book image photo by Ray Gordon

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...] about Howard Schultz on the Importance of Social Media for Business

Filed Under: Featured, Linda Sherman, Reviews, Small Biz, Social Media Tagged With: Linda Sherman, social media for business

Social Media in Times of Crisis – Japan Earthquake Tsunami

March 14, 2011 By Linda Sherman 60 Comments

japan crisis social media graphic by ray gordon

Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...] about Social Media in Times of Crisis – Japan Earthquake Tsunami

Filed Under: Featured, Linda Sherman, Ray and Linda, Social Media Tagged With: Japan, Linda Sherman, PR, Social Good

Robert Scoble on Twitter versus Facebook for Business

February 23, 2011 By Linda Sherman 3 Comments

robert scoble video interview image for boomer tech talk

Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...] about Robert Scoble on Twitter versus Facebook for Business

Filed Under: Linda Sherman, Small Biz, Social Media, Video Tagged With: Facebook, Linda Sherman, Twitter

Creative Tech Gifts for Valentines Day

February 10, 2011 By Linda Sherman 11 Comments

Verbatim Acclaim 320GB USB portable hard drive

Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don't give gifts on Valentines Day at all? Ladies, if we want gifts, let's at least be reciprocal. We came up with a few  Valentines Day tech gifts for … [Read more...] about Creative Tech Gifts for Valentines Day

Filed Under: Linda Sherman, Reviews Tagged With: backup, gifts, Linda Sherman

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