Build Your Personal Brand With These Books

By Linda Sherman | December 24, 2012 |
Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE by Guy Kawasaki and Shawn Welch…

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Social Business Savvy Boomers Make the Best Leaders

By Linda Sherman | December 17, 2012 |
Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their company into the hands of someone under 30 just because…

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