How to Publicize a New Book in the AgeTech and Caregiving Space
This episode focused on raising awareness for books on aging and caregiving.
Linda Sherman and Debbie Howard discussed the importance of social media for book promotion.
Debbie shared her publicity strategy for her upcoming book, “The Caregiving Crisis,” which includes LinkedIn, podcasts, and webinars.
Keren Etkin highlighted her pre-order campaign on Indiegogo and the success of her book promotion.
Benjamin Surmi suggested creating lending libraries for adult children and caregivers of senior living residents; and emphasized the value of local community pilots and partnerships for product adoption in senior living.
Andrew Patino mentioned leveraging the sexiness of the entertainment industry. Liz Miller suggested using HARO and leveraging events like Father’s Day. Michael Phillips gave advice on using SEO based on how consumers search.
Recorded on February 10, 2022, this episode is part of our Marketing Series. Speakers are listed in their order of appearance.
Debbie Howard, Author, The Caregiving Crisis
Keren Etkin, Creator, TheGerontechnologist
Ilyse Veron, Marketing Professional
Liz Miller, Director Of Communications and Marketing, GetSetUp
Benjamin Surmi, Social Gerontologist; Director of Education and Culture, Koelsch Communities
Andrew Patino, Executive Producer, Saltbox TV (now shuttered) at time of show
Currently: CEO and Founder, Ursa Creatives
Amy Stapleton, Currently Senior Analyst, Opus Research asking question
Michael Phillips, AARP on SEO
Resources:
Liz Miller that mentioned HARO (Help a Reporter Out) worked really well for her
Keren Etkin’s book The Age Tech Revolution.
Debbie Howard’s book The Caregiving Crisis
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Hosted by: Linda Sherman, Debbie Howard, Steve Ewell and Michael Phillips. Further info on them is in the sidebar, fifth item with a microphone symbol.
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Music: Solemnity written and performed by Richard Sherman
