CES 2025 Highlights with Birdfy, yoctoMat and Ossist
Estelle Yang presented Birdfy, a smart bird feeder that captures bird activity and identifies species, raising over $400,000 to support both society and nature, contributing to causes such as bird conservation, social welfare programs including elderly care centers and welfare institutions, educational birding initiatives, and accessibility-focused networks like Birdability that help people with disabilities enjoy birdwatching.
Takafumi Kawano showcased yoctoMat, an IoT yoga mat with pressure sensors, enhancing yoga practice and reducing injuries.
Yutaka Umetsu introduced ossist, a device that assists in pushing wheelchairs, designed to improve caregiver experience and prevent injuries. Photo of Linda Sherman pushing with one finger in the LinkedIn photo carousel.
Discussions included potential applications and future developments for these products.
The meeting also highlighted the importance of market research and user insights, especially in foreign markets like Japan.
Recorded on June 5, 2025, this episode is part of our CES Highlights as well as our Japan Series. Speakers are listed in their order of appearance.
Estelle (SiMian) Yang, Brand Manager and Public Relations for Birdfy, a Netvue brand
Takafumi Kawano, CEO and Founder, yocto – yoctoMat
Yutaka Umetsu, Founder, The Way Design, home of ossist!
Articles about Birdfy:
Birdfy 4-29-25 NY Times Wirecutter declared Best Smart Bird Feeder by Rachel Cerciola
Birdfy included in CES 2025 Pepcom wrap up by Into Tomorrow
Biggest Week in American Birding 2025 by Birdfy
Birdfy Ambassador Stephen Moss presenting a webinar for Birdability
Gary Herritz Birdfy brand ambassador photo blog
Articles about yoctoMat:
Captured on the Yocto website their press summary and their
additional English-language posts about yoctoMat
CNET CES 2025 wellness roundup with yoctoMat mentioned
Articles About The Way Design LLC ossist!:
Toyota Mobility Foundation 10-16-24 – English
Senior Life Research Institute 10-18-23
English
Anabuki Nursing Home Chain 5-30-25
English
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LinkedIn Show Post that includes a carousel of speaker and product photos
Linda’s 6-25-25 Birdfy IG Reel
Hosted by: Linda Sherman and Debbie Howard. Further info on them is in the sidebar, fifth item with a microphone symbol.
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Music: Solemnity written and performed by Richard Sherman
