Posts by Linda Sherman
Middle Age Changes for Taste and Touch, 55+ Community Choices, Smart Home Reality Check 7-22-25
We discussed the impact of aging on the senses, focusing on taste and touch. Ray Gordon highlighted that taste changes in middle age due to reduced taste buds and olfactory receptors, suggesting hydration and nutrient-rich diets for taste and smell, as well as physical therapy to improve the performance of proprioception receptors in one’s feet.…
Read MoreFall River Eldercare Emergency Protocols, Technology Use May Lower Dementia Risk, Reverse Mortgage Pros and Cons 7-15-25
Ellen Khalifa presented a CNN article on technology use lowering dementia risk, noting a 42% reduction in cognitive impairment from tech use. Benjamin Surmi reported on two articles on a well publicized senior living fire in Massachusetts, leading to a discussion of the importance of considering city resources and emergency services when choosing a senior…
Read MoreMarketing Tips for Founders with Shel Symonds, Jessica Tillery and Andreas Mueller
This Rethinking Aging Club Podcast episode featured marketing tips for founders. Shel Symonds emphasized the importance of customer testimonials and humor in marketing, sharing her experiences with her first start up as well as Theora Care’s AI-powered situational awareness platform. Jessica Tillery highlighted the effectiveness of traditional media and direct mail for aging audiences, stressing…
Read MoreNASA Themed Senior Living, Cost of Home Care, Joseph Coughlin Weather Factors in Retirement Location Choices 7-1-25
June is National Alzheimers and Brain Awareness Month. Maude’s Ventures seed funding for early-stage dementia related innovation projects application deadline is July 7. This year includes a section for teenage applicants. Benjamin Surmi shared an article about a NASA-themed senior living community in Houston, highlighting the importance of theming around shared values. Debbie Howard discussed…
Read MoreLong Term Care What to Know, Bradley Cooper Caregiving PBS Documentary, Goldman Sachs 2025 Report on Global Aging 6-24-25
Elizabeth Magallon Fleury highlighted a New York Times article by Mark Miller, noting the rising demand for long-term care due to an aging population and a shortage of workers, exacerbated by low wages and immigration policies. The article emphasized the misconception that Medicare covers long-term care and suggested planning for care costs. Debbie Howard introduced…
Read MoreDementia Products from Eugeria, Neurotrack and TapRoot’s elbi app
Valerie Larochelle of Eugeria highlighted their consumer facing e-commerce platform for vetted, dignifying products for dementia care as well as a B:B offering for memory care including the Idem smart calendar clock, the CRDL and Geri Gadgets. Elli Kaplan of Neurotrack emphasized their digital tools for early detection and monitoring of cognitive impairment, used in…
Read MoreBone Health of Interest to Gen Z and Millennials, UK Doctors Solution for Superbugs, Caregiving is Tough 6-17-25
Ellen Khalifa highlighted a Women’s Health article on bone health, emphasizing the importance of early prevention and the rising rates of osteoporosis among younger generations. Dr. Zalan Alam discussed a BBC article on using “poo pills” to treat antibiotic-resistant infections, noting the potential of gut microbiome therapy. Debbie Howard shared an NPR article on caregiving,…
Read MoreCES 2025 Highlights with Birdfy, yoctoMat and Ossist
In this special Asia episode of Rethinking Aging Club Podcast CES 2025 Highlights: Estelle Yang presented Birdfy, a smart bird feeder that captures bird activity and identifies species, raising over $400,000 to support both society and nature, contributing to causes such as bird conservation, social welfare programs including elderly care centers and welfare institutions, educational…
Read MoreActors of a Certain Age, Rebranding Retirement, How to Retire 6-3-25
This episode explored the cultural shift in Hollywood’s portrayal of aging women, highlighting the success of actresses like Demi Moore and the need for businesses to support older female talent. The discussion also covered the evolving concept of retirement, emphasizing the importance of flexibility and continuous engagement. Statistics from the Employer Benefit Research Institute showed…
Read MoreSocial Isolation and Connection with Friendi.fi, Vermut and Happy Talks
This episode focused on social isolation, intergenerational and social connections. Victor Wang introduced Friendi.fi (pronounced “friendify”) a platform using AI to combat loneliness among older adults, highlighting its success in PACE programs and its mission to scale to millions. Friendi.fi was a spin-out from Care.Coach, Victor’s first startup. Fernando Dellepiane shared Vermut’s marketplace of activities…
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