Posts by Linda Sherman
Sarah Evans Explains How to Get Local PR
Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…
Read MoreWhy You Should Attend Affiliate Summit West
A good conference delivers education and networking. Affiliate Summit West does both well. Learn from the best in the conference sessions as well as private conversations. Since it is impossible to be everywhere at once, choose a conference pass that includes session video recordings. Aside from easy networking in the halls during the day, Affiliate…
Read MoreHelp Seniors in Your Family Use Comcast DVR Remote
We decided to install a Comcast Cable TV Motorola DVR (digital video recorder) for the senior in our family. Teaching him to how to use the remote control for the DVR and TV was essential. Including a DVR made it more technically challenging than just providing him with cable TV but the DVR allows him…
Read MoreHow To Comment on a Website
Have you never commented on a website? You are not alone. Many people enjoy reading websites but have not yet tried to comment. Here’s a step-by-step guide to get you started. Why Comment? There are benefits to commenting. Here are some of them: – Share your opinion with the author and other readers In many…
Read MoreTrying To Get Started on Twitter? Just Do It!
Christine Lu created a Twitter profile that has served her extremely well. She made herself the go-to person for people interested in China. Christine has always tweeted authentically and established relationships with her followers. She was able to bring most of her followers with her as she gradually focused her tweets on topics related to…
Read MoreHow Your Cell Phone Can Save Your Life
Almost any cell phone can get you rescued. But a smart phone gives you more ways to reach help. When cell phones were first introduced, a key selling point for families was the help they could provide in an emergency situation. Even the limited functionality of the early phones allowed you to reach emergency services.…
Read MoreReinventing Your Personal Brand – Rohit Bhargava Interview
My own story of reinvention is a very happy one. I transitioned from an elite corporate career in Japan to a lifestyle of my choice in America. To reinvent myself, I needed to learn new technical skills. Fortunately for me, I have always enjoyed studying. My dream occupation allows me to work from where-ever I…
Read MoreOnline Video Tips to Build Your Business or Personal Reputation – Interview with Steve Garfield
Internet video is a powerful tool you can use to tell your story for your business, your personal reputation or your art. Youtube has become a place where people search to find tutorial, information or stories of interest. You probably already own a video camera. If you have recently bought a smart phone or a…
Read MoreWhy You Should Get Started on Facebook
There are over 500,000,000 Facebook profiles registered worldwide, and the fastest growing segment is people aged 50 years old and over. You, or someone you know, may be resisting joining even though friends and relatives are begging participation. My friend Richard explained to me why he didn’t want to get on Facebook. Richard: I prefer…
Read MoreLocal Search Tips for Small Business
Google Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local. Many of your potential customers and clients will go their favorite search engine, such as…
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