Posts by Linda Sherman
How to Write For the 50 Plus Online Marketplace
I presented a content creation session at BlogWorld NYC in May 2011 called How to Write For and Engage the 50 Plus Marketplace Online. If 50 plus consumers are of interest to your business, cause or study, you should find the slides here of value. When I write for Boomer Tech Talk, my focus is…
Read MoreWhat You Can Learn About Internet Safety from Weiner
You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner’s mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It means manage your…
Read MoreHow to Set Up a Google Alert
Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children’s names** to discretely check on what they are up to on-line, to the extent their names appear on publicly accessible* pages. This free…
Read MoreHoward Schultz on the Importance of Social Media for Business
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz’s new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public appearances. I was fortunate to attend…
Read MoreSocial Media in Times of Crisis – Japan Earthquake Tsunami
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media if you aren’t…
Read MoreRobert Scoble on Twitter versus Facebook for Business
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on…
Read MoreCreative Tech Gifts for Valentines Day
Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don’t give gifts on Valentines Day at all? Ladies, if we want gifts, let’s at least be reciprocal. We came up with a few Valentines Day tech gifts for…
Read MoreHow to Stay Fit in a Computer Centric Job
Jack LaLanne had an influence on the lives of many Baby Boomers. His inspiring chatter during his TV exercise show about healthy food and regular exercise was revolutionary at the time. He died January 23, 2011 at 96. Jack’s level of activity in his late years demonstrates the possibilities for all of us. Jack LaLanne…
Read MoreSarah Evans Explains How to Get Local PR
Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…
Read MoreWhy You Should Attend Affiliate Summit West
A good conference delivers education and networking. Affiliate Summit West does both well. Learn from the best in the conference sessions as well as private conversations. Since it is impossible to be everywhere at once, choose a conference pass that includes session video recordings. Aside from easy networking in the halls during the day, Affiliate…
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