Posts by Linda Sherman
Howard Schultz on the Importance of Social Media for Business
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz’s new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public appearances. I was fortunate to attend…
Read MoreSocial Media in Times of Crisis – Japan Earthquake Tsunami
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media if you aren’t…
Read MoreRobert Scoble on Twitter versus Facebook for Business
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he “drinks from the firehose of information” so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on…
Read MoreCreative Tech Gifts for Valentines Day
Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don’t give gifts on Valentines Day at all? Ladies, if we want gifts, let’s at least be reciprocal. We came up with a few Valentines Day tech gifts for…
Read MoreHow to Stay Fit in a Computer Centric Job
Jack LaLanne had an influence on the lives of many Baby Boomers. His inspiring chatter during his TV exercise show about healthy food and regular exercise was revolutionary at the time. He died January 23, 2011 at 96. Jack’s level of activity in his late years demonstrates the possibilities for all of us. Jack LaLanne…
Read MoreSarah Evans Explains How to Get Local PR
Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah Evans is a recognized expert on how to generate publicity…
Read MoreWhy You Should Attend Affiliate Summit West
A good conference delivers education and networking. Affiliate Summit West does both well. Learn from the best in the conference sessions as well as private conversations. Since it is impossible to be everywhere at once, choose a conference pass that includes session video recordings. Aside from easy networking in the halls during the day, Affiliate…
Read MoreHelp Seniors in Your Family Use Comcast DVR Remote
We decided to install a Comcast Cable TV Motorola DVR (digital video recorder) for the senior in our family. Teaching him to how to use the remote control for the DVR and TV was essential. Including a DVR made it more technically challenging than just providing him with cable TV but the DVR allows him…
Read MoreHow To Comment on a Website
Have you never commented on a website? You are not alone. Many people enjoy reading websites but have not yet tried to comment. Here’s a step-by-step guide to get you started. Why Comment? There are benefits to commenting. Here are some of them: – Share your opinion with the author and other readers In many…
Read MoreTrying To Get Started on Twitter? Just Do It!
Christine Lu created a Twitter profile that has served her extremely well. She made herself the go-to person for people interested in China. Christine has always tweeted authentically and established relationships with her followers. She was able to bring most of her followers with her as she gradually focused her tweets on topics related to…
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