AgeTech Collaborative from AARP Portfolio Company Speakers

These episodes include at least one speaker that was an AgeTech Collaborative from AARP Portfolio Company speaker. Also some ATC member participant speakers. And News for the Ages articles that feature portfolio companies.

Digital Skills Training with GetSetUp, Koelsch Communities, Saltbox TV, OATS, CarterJMRN, Lives Well Lived, Brett Adler, Joan Green, Frances West, Daniel Marrello and Gary Barg

By Linda Sherman / August 4, 2024

This episode focused on digital skills training for older adults, emphasizing the importance of making technology accessible and engaging. GetSetUp, a video social learning platform, tailors tech training to different skill levels, fostering confidence through peer communication. Aging Connected and Senior Planet provide virtual technology training, addressing the digital divide among older adults. Debbie Howard…

How to Publicize a New Book in the AgeTech and Caregiving Space

By Linda Sherman / August 3, 2024

This episode focused on raising awareness for books on aging and caregiving. Linda Sherman and Debbie Howard discussed the importance of social media for book promotion. Debbie shared her publicity strategy for her upcoming book, “The Caregiving Crisis,” which includes LinkedIn, podcasts, and webinars. Keren Etkin highlighted her pre-order campaign on Indiegogo and the success…

Dementia Product Startup Challenges and Marketing Advice

By Linda Sherman / August 2, 2024

In this episode we featured two dementia care products and asked several caregiving professionals and fellow entrepreneurs to offer advice for their start up challenges. Most of the issues centered around marketing. Benjamin Surmi introduced the two companies: Zinnia TV and elovee A consistent marketing challenge for these products is the need to reach both…

Health Monitoring with Hon Pak MD, SVP Samsung Electronics

By Linda Sherman / August 2, 2024

We were very pleased to feature Hon Pak MD, SVP, Samsung Electronics. The concept for this episode was to discuss the importance of establishing baselines of health numbers so that we will have them when there is an incident. The discussion migrated to how tech can help with monitoring health. Dr. Pak detailed how wearables…