1. Sign up for the Be On TV Bootcamp with Chris + Jen
2. Follow every single step to the T, including:
Simple sentence structure describing what you do and the benefit you bring (KISS)
“My name is Abbie Richie, I’m the founder of Senior Savvy, and I relieve tech stress for older adults so they can excel in today’s world.”
Do your Top 20 list
Name Media How Likely How Influential
Create relationships by giving value. Serve 10x first.*
Comment thoughtfully
Add value to conversations
Your name, your handle, your photo should all be the same on each platform.
Show up as a thought leader, or a cheerleader, not a critic. (Todd Hartley)
Write down your future gratitude list. Feel it, believe it, experience it. Know what you’re after.
3. Who are you pitching? What do they cover? Don’t blanket pitch. FOMO person?
Reach out in DM
Email the producer/reporter/anchor
Follow up a few days later
Next!
4. Pitch Formula
Timely news hook and Google Alerts
Hot link a recent statistic that bolsters your POV
Introduce yourself as the expert and how you will be an engaging & dynamic guest
Give 3-5 points with a short explanation for each. This is not an essay, it’s a pitch. KISS
Include how they can reach you, your bio, and all your hotlinks in one place.
5. Refine, refine, refine
Ask someone to do a mock interview with you.
B. Go Live on FB and IG as often as possible. Introduce yourself, use your stats
C. Do HARO, Do Podmatch, Go on CH, and raise your hand.
D. Pre-Interview playlist
E. Get accountable
Abbie Richie
480-544-7060
Senior Savvy
