Build Your Personal Brand With These Books

Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]

Social Business Savvy Boomers Make the Best Leaders

Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]

Do I Really Want to Work to 90

Typical of the homes Marion builds. This is a summer home for an architect client himself; with a decidedly green focus. Photo by CASUDI

Many boomers are rethinking their retirement plans. A June 11th report from the Federal Reserve, reported that average net worth fell 40% between 2007 and 2010. Changing retirement plans is not as bad as it sounds, and this is what a small business owner client of mine found out. Marion Speidel … [Read more...]

Howard Schultz on the Importance of Social Media for Business

onward book image photo by Ray Gordon

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]

Robert Scoble on Twitter versus Facebook for Business

robert scoble video interview image for boomer tech talk

Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...]

Sarah Evans Explains How to Get Local PR

pr expert sarah evans with linda sherman for boomer tech talk article

Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah … [Read more...]

Reinventing Your Personal Brand – Rohit Bhargava Interview

Rohit Bhargava SVP Ogilvy PR with Doug Ulman, CEO LiveStrong following BWE10 keynote

My own story of reinvention is a very happy one. I transitioned from an elite corporate career in Japan to a lifestyle of my choice in America. To reinvent myself, I needed to learn new technical skills. Fortunately for me, I have always enjoyed studying. My dream occupation allows me to work from … [Read more...]

Online Video Tips to Build Your Business or Personal Reputation – Interview with Steve Garfield

remabulous caroline donohue speaking at first tuesday lecture series

Internet video is a powerful tool you can use to tell your story for your business, your personal reputation or your art. Youtube has become a place where people search to find tutorial, information or stories of interest. You probably already own a video camera. If you have recently bought a … [Read more...]

Local Search Tips for Small Business

local search demonstration Kauai Hawaii sushi

Google Places is Free and if you are a local business with a street address that customers or clients can visit, you should take advantage of it. You can also register your business with for Bing Local and Yahoo local. Many of your potential customers and clients will go their favorite search … [Read more...]