Build Your Personal Brand With These Books

Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]

Social Business Savvy Boomers Make the Best Leaders

Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]

Retirement Planning Reality for Boomers

Retirees Couple Money Slipping Away by Ray Gordon

Back in late 1980, most American businesses decided to make a fundamental change in who was responsible for taking care of your individual retirement. The switch was from a defined benefit form of retirement for workers and their executives, to a defined contribution system. This switch caused … [Read more...]

Do I Really Want to Work to 90

Typical of the homes Marion builds. This is a summer home for an architect client himself; with a decidedly green focus. Photo by CASUDI

Many boomers are rethinking their retirement plans. A June 11th report from the Federal Reserve, reported that average net worth fell 40% between 2007 and 2010. Changing retirement plans is not as bad as it sounds, and this is what a small business owner client of mine found out. Marion Speidel … [Read more...]

Why Baby Boomers Buy and Enjoy eReaders

Screenwriter Tracey Jackson Loves Her Kindle Fire

Not too long ago, while traveling on the cross-town bus to a midday appointment, I took out my iPad to do a bit of reading. After several minutes I looked up to check how far we’d gone. But what caught my attention were the seven or eight people around me immersed in their e-readers. OK, maybe not … [Read more...]

Steve Jobs, The Passing of a Tech Legend

RIP Steve Jobs

Steve Jobs, Apple's visionary co-founder who led the technology giant from its humble beginnings in his father's garage to the lofty status as one of America's most valuable companies, passed away on Wednesday, October 5. Within hours, there were already thousands of tributes that described his … [Read more...]

Evolution of Technology – Film Photography and Darkrooms

These old cameras are even before our time

AKA Bruce’s Guide to the Evolution of Technology and His Kandy-Kolored Tangerine-Flake Streamline Baby, Part Four* With Guest Co-Author, Professor David E. Weber After a hard-fought campaign, a re-count, and a “chad” review, film photography and darkrooms won the day and is the topic for our … [Read more...]

The History of Snapshot Technology

History of Snapshot Photography Technology

Snapshots are everywhere - in family albums, scrapbooks, and even in forgotten corners of dresser drawers.  With the advent of affordable digital cameras and smart phones, we can now have a highly capable camera with us at all times, ready to record something of interest at any moment.  Yet it … [Read more...]

Howard Schultz on the Importance of Social Media for Business

onward book image photo by Ray Gordon

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]

Social Media in Times of Crisis – Japan Earthquake Tsunami

japan crisis social media graphic by ray gordon

Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...]