Why Baby Boomers Buy and Enjoy eReaders

Screenwriter Tracey Jackson Loves Her Kindle Fire

Not too long ago, while traveling on the cross-town bus to a midday appointment, I took out my iPad to do a bit of reading. After several minutes I looked up to check how far we’d gone. But what caught my attention were the seven or eight people around me immersed in their e-readers. OK, maybe not … [Read more...]

Senior Assisted Living and the Sandwich Generation

Enjoying a trip to Vegas with my parents

Dealing with aging parents has always been a challenge, but in recent years with longevity increasing almost exponentially, it’s become an even bigger job. Boomers are often in the situation of being The Sandwich Generation because of this modern phenomenon of raising kids and dealing with aging … [Read more...]