Linda Sherman Social Marketing Author and Speaker

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

Connect with Linda Sherman on Google+

About Linda Sherman

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

Connect with Linda Sherman on Google+

Waterproof iPhone Case Lifeproof Review and Tips

Ashley Guarrasi in pool with LifeProof case photo by Ray Gordon

Protecting your phone from water during outdoor activities is challenging, especially during the summer months when many of us are active around pools, the beach and more. In my home state of Hawaii, many people choose to live here because they love the water. It's a water centric kind of place … [Read more...]

Boom Swimmer WaterProof Bluetooth Speaker Review

Boom Swimmer on pool float by Linda Sherman

The Boom Movement Swimmer waterproof bluetooth speaker is designed to go anywhere with you. Lightweight, simple but very clever, the "tail" of the Swimmer wraps around a large variety of objects, as stationary as your shower head and as mobile as the handlebars on your bike. We … [Read more...]

Attribution for Photographs and Images

Outrigger Canoe one man OC-1 Black Scorpius photo by Ray Gordon of CourageGroup.com

Some of my friends on Facebook marvel at my ability to identify photo sources. I want to teach you how so that you can do it too. You are not detracting from your photo post by including an image credit with it. Providing a credit shows that you acknowledge other people's creative efforts. Photo … [Read more...]

Christmas Tech Gifts

lifeproof selfie in pool

Looking for the last minute perfect Christmas Gift? Here are our BoomerTechTalk recommendations for this year. LifeProof Cases and Holders for iPhone and iPad If your loved one spends any time near water, they will love these products. In Hawaii, they are indispensable. But anywhere people, … [Read more...]

Build Your Personal Brand With These Books

Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]

Social Business Savvy Boomers Make the Best Leaders

Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]

Retirement Planning Reality for Boomers

Retirees Couple Money Slipping Away by Ray Gordon

Back in late 1980, most American businesses decided to make a fundamental change in who was responsible for taking care of your individual retirement. The switch was from a defined benefit form of retirement for workers and their executives, to a defined contribution system. This switch caused … [Read more...]

Tech Gifts for Grandparents Day

Ray Gordon Shooting Ethan with iPhone First Six Months

Grandparents day was launched in the USA in 1978 when Jimmy Carter pronounced it a national holiday. Apple does not yet recognize it in their iCal so perhaps it is mainly a gifting holiday. But if you would like to recognize your grandparents who have been so kind to you or your kids, here is a nice … [Read more...]

How to Write For the 50 Plus Online Marketplace

Linda Sherman Speaking at BlogWorld NYC 2011

Do you want to learn to blog? Start a business blog? Optimize a blog you have? BlogWorld Expo 2011 in Los Angeles November 3 - 5 is an excellent conference to attend for this and more. If you can't attend in person you can still buy a virtual ticket to get the recorded information from the sessions … [Read more...]

What You Can Learn About Internet Safety from Weiner

Weiner Sexting Illustration for Boomer Tech Talk

You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner's mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It … [Read more...]