Demystifying Technology and Social Media
International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.
Connect with Linda Sherman on Google+
Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]
Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]
Back in late 1980, most American businesses decided to make a fundamental change in who was responsible for taking care of your individual retirement. The switch was from a defined benefit form of retirement for workers and their executives, to a defined contribution system. This switch caused … [Read more...]
Grandparents day was launched in the USA in 1978 when Jimmy Carter pronounced it a national holiday. Apple does not yet recognize it in their iCal so perhaps it is mainly a gifting holiday. But if you would like to recognize your grandparents who have been so kind to you or your kids, here is a nice … [Read more...]
Do you want to learn to blog? Start a business blog? Optimize a blog you have? BlogWorld Expo 2011 in Los Angeles November 3 - 5 is an excellent conference to attend for this and more. If you can't attend in person you can still buy a virtual ticket to get the recorded information from the sessions … [Read more...]
You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner's mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It … [Read more...]
Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children's names** to discretely check on what they are up to on-line, to the extent their names appear … [Read more...]
Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]
Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...]
Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...]
