How to Write For the 50 Plus Online Marketplace

Linda Sherman Speaking at BlogWorld NYC 2011

Do you want to learn to blog? Start a business blog? Optimize a blog you have? BlogWorld Expo 2011 in Los Angeles November 3 - 5 is an excellent conference to attend for this and more. If you can't attend in person you can still buy a virtual ticket to get the recorded information from the sessions … [Read more...]

What You Can Learn About Internet Safety from Weiner

Weiner Sexting Illustration for Boomer Tech Talk

You can learn from your mistakes. Boomers know that. We have had plenty of life experience to learn from. You can also learn from the mistakes of others. What can we learn from Congressman Weiner's mistakes? Nothing you put on the internet is private. This does not mean avoid the internet. It … [Read more...]

How to Set Up a Google Alert

Google-Alerts-thumb

Google alerts are useful for tracking your personal reputation (your name), your product, your brand, your competitors, your website name and topics of importance to you. You can even track your children's names** to discretely check on what they are up to on-line, to the extent their names appear … [Read more...]

Howard Schultz on the Importance of Social Media for Business

onward book image photo by Ray Gordon

Starbucks is a compelling case study proving the power of social media for business when used correctly. CEO Howard Schultz's new book Onward is more than an engaging business turn-around story. It is a personal story. Howard Schultz pours his soul into his business, his books and his public … [Read more...]

Social Media in Times of Crisis – Japan Earthquake Tsunami

japan crisis social media graphic by ray gordon

Social Media can help unite us in times of crisis. Within moments, social media platforms like Twitter, Facebook and Youtube connect the world with the voices and images on the ground as well our own global reactions. We give you here one more reason that you should be participating in social media … [Read more...]

Robert Scoble on Twitter versus Facebook for Business

robert scoble video interview image for boomer tech talk

Famous in the tech world, Robert Scoble is a technology evangelist. As he has put it himself, he "drinks from the firehose of information" so that he can pass it on to us. Known for commenting on the latest and greatest in complex areas of tech, we are fortunate to have Robert weigh in on the … [Read more...]

Creative Tech Gifts for Valentines Day

Verbatim Acclaim 320GB USB portable hard drive

Flowers, candy and jewelry are so last century, not to mention gender specific. Did you know that in Japan women give chocolates to men and men don't give gifts on Valentines Day at all? Ladies, if we want gifts, let's at least be reciprocal. We came up with a few  Valentines Day tech gifts for … [Read more...]

How to Stay Fit in a Computer Centric Job

Bruce in the Super Pipe at Mammoth, CA in 2010

Jack LaLanne had an influence on the lives of many Baby Boomers. His inspiring chatter during his TV exercise show about healthy food and regular exercise was revolutionary at the time. He died January 23, 2011 at 96. Jack's level of activity in his late years demonstrates the possibilities for all … [Read more...]

Sarah Evans Explains How to Get Local PR

pr expert sarah evans with linda sherman for boomer tech talk article

Generating local publicity is a worthwhile investment of effort for small businesses that serve a particular geography. Even if your target is national or international, your perspective as an informed and active member of your locality can boost awareness and sales for your business. Sarah … [Read more...]

Why You Should Attend Affiliate Summit West

linda sherman with jason calacanis

A good conference delivers education and networking. Affiliate Summit West does both well. Learn from the best in the conference sessions as well as private conversations. Since it is impossible to be everywhere at once, choose a conference pass that includes session video … [Read more...]