Linda Sherman Social Marketing Author and Speaker

International, multicultural marketing pro, Linda brings a distinguished background of international subsidiary CEO/CMO to her Social Marketing expertise. These include CEO Club Med Japan, Barilla Japan and CMO Wal-Mart Japan. Linda Sherman has been featured and quoted in Forbes, The New York Times, Christian Monitor and other leading publications. She devised and implemented an innovative guerrilla-marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has hands-on technical skills in building and search optimizing WordPress websites and an influential on-line presence. Linda teaches social marketing for business at the University of Hawaii. Her company, The Courage Group, provides websites, digital film, branding and social marketing strategy and training.

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Build Your Personal Brand With These Books

Books to Build Your Personal Brand

Invest in yourself this holiday with some smart reading. The holidays are an excellent time for self-improvement as work quiets down for many of us. As you learn and reflect, you may realize you need to update your bios on your social media platforms, especially LinkedIn and GooglePlus. APE … [Read more...]

Social Business Savvy Boomers Make the Best Leaders

Mark Fidelman Socialized Book Cover Nikon

Boomers that are Social Business savvy have an advantage in business as employees or owners. Smart companies promote and recruit executives who are not just capable, knowledgeable managers but who also have proven online influence. Only a short-sighted company puts the social reputation of their … [Read more...]

Tech Gifts for Grandparents Day

Ray Gordon Shooting Ethan with iPhone First Six Months

Grandparents day was launched in the USA in 1978 when Jimmy Carter pronounced it a national holiday. Apple does not yet recognize it in their iCal so perhaps it is mainly a gifting holiday. But if you would like to recognize your grandparents who have been so kind to you or your kids, here is a nice … [Read more...]

How to Write For the 50 Plus Online Marketplace

Linda Sherman Speaking at BlogWorld NYC 2011

Do you want to learn to blog? Start a business blog? Optimize a blog you have? BlogWorld Expo 2011 in Los Angeles November 3 - 5 is an excellent conference to attend for this and more. If you can't attend in person you can still buy a virtual ticket to get the recorded information from the sessions … [Read more...]