Why Baby Boomers Buy and Enjoy eReaders

Screenwriter Tracey Jackson Loves Her Kindle Fire

Not too long ago, while traveling on the cross-town bus to a midday appointment, I took out my iPad to do a bit of reading. After several minutes I looked up to check how far we’d gone. But what caught my attention were the seven or eight people around me immersed in their e-readers. OK, maybe not … [Read more...]